As technology continues to advance, consumers are becoming increasingly reliant on voice assistants like Siri, Alexa, and Google Home to browse the internet. In fact, according to ComScore, by 2020, 50% of all searches will be voice searches. This means that ecommerce businesses need to start considering voice search when creating and optimizing their PPC campaigns.
Table of Contents
Understanding Voice Search
To optimize ecommerce PPC campaigns for voice search, it is crucial to understand how it works. Voice search typically involves the user asking a question or making a request instead of typing in a search query. It relies heavily on natural language, which means that long-tail keywords and conversational phrases are more important than ever.
Using Long-Tail Keywords
Long-tail keywords have always been important for ecommerce businesses, and they are even more important when it comes to optimizing for voice search. Rather than focusing on short, broad keywords, it is important to create longer, more detailed queries that mimic natural language. For example, instead of targeting “men’s shoes,” a long-tail keyword might be “stylish men’s dress shoes for work.”
Focusing on Conversational Phrases
Conversational phrases are crucial to optimizing for voice search because they sound more natural and are more likely to be spoken aloud by users. When creating PPC campaigns, it is important to focus on conversational phrases that mimic the way people actually speak. This means avoiding stiff, keyword-heavy language and instead using more natural language that sounds like a conversation.
Creating a Conversational Tone
In addition to using conversational phrases, it is important to create a conversational tone throughout your PPC campaigns. This means using language that is personable, friendly, and easy to understand. Consider using contractions and writing in a way that sounds like you are speaking directly to the user. By creating a conversational tone, you’ll be able to optimize your campaigns for voice search and increase engagement with your audience.
Structuring Your Campaigns for Voice Search
To optimize your PPC campaigns for voice search, it is important to structure your campaigns in a way that makes it easy for your audience to find what they are looking for. This means creating ad groups that target specific long-tail keywords and conversational phrases. It also means using ad copy that is specifically tailored to voice search queries and creating landing pages that provide in-depth information about your products.
Building Trust with Your Audience
Finally, to optimize your ecommerce PPC campaigns for voice search, it is important to focus on building trust with your audience. This means providing high-quality, valuable content and using language that is informative and helpful. By building trust with your audience, you’ll be able to establish a loyal customer base that is more likely to make purchases and recommend your business to others.
In conclusion, optimizing ecommerce PPC campaigns for voice search is crucial for businesses that want to stay competitive in today’s online market. By understanding the importance of long-tail keywords, conversational phrases, and a conversational tone, businesses can create campaigns that are more likely to be found by voice search users. By structuring campaigns in a way that makes it easy for users to find what they are looking for and building trust with your audience through high-quality content, businesses can increase engagement and conversions.