Is It Possible To Sell Products As Subscriptions Using WooCommerce?

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If you run an online store, selling products as subscriptions could be a great way to increase your customer retention and revenue. WooCommerce has made it easier than ever to create and manage subscription products, allowing you to offer customers a hassle-free shopping experience. In this article, we’ll cover the basics of setting up and selling subscription products with WooCommerce.

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Enable Subscriptions in WooCommerce

Before you can start selling subscription products, you’ll need to activate the WooCommerce Subscriptions plugin. This can be done by going to the Plugins page in your WP dashboard, searching for "WooCommerce Subscriptions" and installing it.

Once installed, you’ll need to activate the plugin and configure the settings. These settings control the default behavior of subscription products and can be modified to your liking.

Adding Subscription Products

After you’ve activated the WooCommerce Subscriptions plugin, you’re ready to start adding subscription products to your store. To create a subscription product, go to the Products page in your WP dashboard, click "Add Product" and select "Subscription Product."

From here, you’ll need to define the subscription details, including the subscription price, billing frequency, and length of the subscription. You can also offer different subscription options (e.g. monthly, quarterly, annually), as well as sign-up fees and free trial periods.

Multiple Subscription Products

If you’d like to offer multiple subscription products, you can do so by creating different products with their own subscription settings. You can also offer variations of a subscription product (e.g. different subscription lengths) as product variations.

Subscription Management

The WooCommerce Subscriptions plugin comes with a built-in subscription management system, which allows you to manage all aspects of your subscription products. This includes managing customer subscriptions (e.g. renewals, cancellations), as well as retrieving reports on subscription data (e.g. subscription revenue, customer retention).

Customers can also manage their own subscriptions through their account page on your website. This allows them to update their payment information, change their subscription details, and view their subscription history.

Subscription Payment Methods

When selling subscription products, it’s important to consider how payments are processed. WooCommerce Subscriptions is compatible with a variety of payment gateways, including PayPal and Stripe, which allows you to collect recurring payments from your customers.

You’ll need to enable the payment gateway you’d like to use and configure the settings accordingly. Some payment gateways may require additional setup in order to process recurring payments, such as setting up webhooks or enabling the gateway’s API.


Selling products as subscriptions is a great way to keep customers coming back to your store and increase your revenue. With WooCommerce Subscriptions, creating and managing subscription products has never been easier. Just remember to configure the settings, create your subscription products, and consider your payment gateway options. By following these steps, you’ll be well on your way to selling successful subscription products with WooCommerce.

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