Gift cards offer an array of benefits to both customers and business owners. Customers can use them to purchase products and services, while businesses can boost their sales and customer loyalty. If you own an online store with WooCommerce, it’s essential to offer gift cards as a payment option. This article explores the benefits of offering gift cards in WooCommerce and the steps to set them up.
Benefits of Offering Gift Cards in WooCommerce
Increased Sales and Revenue
Gift cards are an excellent way to boost sales and revenue for your business. Many customers purchase gift cards as presents for their loved ones, and this increases the chances of them shopping at your store. Additionally, gift cards can increase impulse purchases, where customers tend to spend more than the value of the gift card.
Improved Customer Loyalty
By offering gift cards, you’re giving your customers an incentive to revisit your store. They’ll have an opportunity to use the gift card and possibly purchase other products while there. This can lead to increased customer loyalty, reviews, and referrals, which can positively impact your business’s visibility and reputation.
Gift cards are a secure payment option as they are not directly tied to a customer’s credit card. This means that fraudulent activities such as chargebacks and unauthorized purchases are significantly reduced, giving you peace of mind as a business owner.
Setting Up Gift Cards in WooCommerce
Step 1: Install a Gift Card Plugin
WooCommerce does not have a built-in gift card feature, but there are many plugins you can use to set it up. Some popular gift card plugins include WooCommerce Gift Cards, YITH WooCommerce Gift Cards, and WP Gift Card. However, make sure to choose a plugin that’s compatible with your WooCommerce version.
Step 2: Configure the Gift Card Settings
Once you’ve installed the gift card plugin, you need to configure the settings to enable gift cards as a payment option. This includes setting the card’s value, expiration date, delivery method, and design. You’ll also need to decide if customers can use the gift card for partial payments and if the card’s balance can be checked.
Step 3: Add the Gift Card Product
After configuring the gift card settings, you need to add it as a product on your WooCommerce store. This includes setting the product title, description, pricing, and images (if any). You’ll also need to make sure the gift card product is visible to customers and not hidden.
Step 4: Test the Gift Card Payment Option
Before launching the gift card payment option, it’s essential to test it to ensure it works correctly. You can do this by offering a test gift card to yourself or a trusted friend. This will give you an opportunity to identify any technical issues and correct them before offering it to customers.
Offering gift cards in WooCommerce can significantly improve your business’s sales, revenue, customer loyalty, and security. By choosing a compatible gift card plugin, configuring the gift card settings, adding the gift card product, and testing the payment option, you can set up gift cards seamlessly in your online store. This not only benefits your business but also your customers, making it a win-win for all parties involved.