For an online store, product reviews can be highly influential in converting potential buyers into actual customers. Reviews provide credibility and transparency, and they also give customers an idea of what they can expect from a product before making a purchase. In this article, we’ll be walking you through the steps you need to take to set up product reviews on your WooCommerce store.
Table of Contents
Step 1: Install and Activate WooCommerce
To set up product reviews on your WooCommerce store, you must first install and activate the WooCommerce plugin. This is a simple process that can be done by going to your WordPress Dashboard → Plugins → Add New, and then searching for WooCommerce. Once you’ve found it, click the “Install Now” button, and then “Activate” once it has finished installing.
Step 2: Enable Product Reviews in WooCommerce
After activating WooCommerce, the next step is to enable product reviews on your website. To do this, head over to WooCommerce → Settings → Products → General, and tick the “Enable reviews” checkbox.
Step 3: Set Review Options
Once you have enabled reviews, you can then set up the review options. Under the “Reviews” tab, you will find various options that you can customize, including the review rating system, the length of the review summary, and whether or not the reviews require approval before publishing.
Step 4: Displaying Reviews on Your Storefront
There are a few different ways you can display product reviews on your storefront, depending on your website’s design and layout. Here are some popular options:
Option 1: Use the WooCommerce Review Shortcode
The easiest way to display product reviews on your storefront is by using the WooCommerce review shortcode. This is a simple piece of code that you can copy and paste into any page or post on your website, and it will display the reviews of the product that you specify.
Here’s the shortcode you’ll need to use:
Replace “PRODUCT_ID” with the ID number of the product you want to display reviews for.
Option 2: Use a Review Plugin
If you want more control over the display of your product reviews, you may want to consider using a review plugin. There are many plugins available for WordPress that can help you display your reviews in a variety of formats, such as a slider, a grid, or even in a separate tab on the product page.
Some popular review plugins include:
- WP Product Review
Option 3: Use a WooCommerce-Compatible Theme
Finally, if you want a more integrated review display, you may want to consider using a WooCommerce-compatible theme. Many WooCommerce themes come with built-in review displays that can be customized to match your website’s design.
Step 5: Encouraging Customers to Leave Reviews
Now that you have your product reviews set up, the final step is to encourage your customers to leave reviews. Here are some tips to help you get more reviews:
- Send follow-up emails to customers after they’ve made a purchase, reminding them to leave a review.
- Offer an incentive, such as a discount code or free shipping, for customers who leave a review.
- Make it easy for customers to leave a review by including a link to the review page in your post-purchase emails.
- Respond to reviews, both positive and negative, to show that you’re engaged with your customers and care about their feedback.
Product reviews can be an incredibly valuable asset to your online store, and fortunately, setting them up on your WooCommerce site is a straightforward process. With the right configuration and display options, you can make the review process a seamless part of your customers’ shopping experience and reap the benefits of increased trust and credibility.