How to Set Up Product Customization on Your WooCommerce Store

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If you run a WooCommerce store, you know that the platform offers a ton of flexibility out of the box. WooCommerce has numerous plugins and extensions that you can add to take your store to the next level. One such feature is product customization. This allows you to give your customers the ability to customize their products to their liking. Here, we’ll go over how to set up product customization on your WooCommerce store, from start to finish.

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Why Offer Product Customization?

Before we get into the steps to set up product customization, let’s take a moment to discuss why you would want to offer this feature in the first place. Product customization offers your customers the ability to personalize their products. This creates a unique experience for each customer and can lead to higher customer satisfaction and loyalty.

Product customization can also increase your store’s conversion rates. Studies show that personalization and customization can lead to higher conversion rates. By allowing customers to customize their products, you’re creating a unique experience that can’t be replicated elsewhere. This can make your store more appealing to potential customers.

Adding a Custom Field

The first step in adding product customization to your store is to add a custom field to each product. This will allow customers to input their customizations when they make a purchase. Here’s how to do it:

  1. From your WordPress dashboard, go to Products and select a product that you want to add customization options to.
  2. Click on the Product Data tab and scroll down to the Custom Fields section.
  3. Click on Add Custom Field and give the field a name (e.g. "Custom Text").
  4. In the Value field, enter a default value (e.g. "Leave blank for no custom text").
  5. Choose whether the field is required or not, and choose the field type (text, number, etc.).
  6. Click on the Add Custom Field button to save the custom field.

You can repeat these steps to add as many custom fields as you like to each product.

Displaying Custom Fields on the Product Page

Now that you’ve added custom fields to your products, you’ll need to display them on the product page so customers can see and customize them. Here’s how to do it:

  1. From your WordPress Dashboard, go to Appearance > Theme Editor.
  2. Select the functions.php file from the list of files on the right.
  3. At the bottom of the file, add the following code:
add_action( 'woocommerce_before_add_to_cart_button', 'add_custom_text_field' );

function add_custom_text_field() {
    global $product;

    echo '';
    woocommerce_form_field( 'custom_text', array(
        'type' => 'text',
        'class' => array('my-custom-class form-row-wide'),
        'label' => __('Custom Text'),
        'placeholder' => __('Enter custom text here'),
        'required' => true,
    ), $product->get_custom_text() );
    echo '';

This code adds a custom field called "custom_text" to the product page.

Adding Customization to the Cart and Checkout Pages

Now that customers can customize their products and see the customizations on the product page, you’ll need to make sure that they carry over to the cart and checkout pages. Here’s how to do it:

  1. From your WordPress dashboard, go to WooCommerce > Settings > Products.
  2. Select the General tab.
  3. Scroll down to the section labeled "Product Data Options."
  4. Check the box next to "Enable product options in the cart."
  5. Scroll down to the section labeled "Cart/Checkout Display."
  6. Check the box next to "Show custom product data in the cart/checkout."

Once you’ve done this, customers will be able to see their customizations in the cart and checkout pages.


Product customization is a great feature to offer your customers. Not only does it create unique experiences, but it can also lead to higher conversion rates and customer loyalty. By following the steps above, you can add product customization to your WooCommerce store quickly and easily.

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