How To Set Up A Referral Program With WooCommerce

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If you’re running an online store using WooCommerce, implementing a referral program can help you attract new customers and grow your business. In this tutorial, we’ll walk you through the process of setting up a referral program with WooCommerce.

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Why Referral Programs Are Important

Referral programs are a powerful way to leverage your current customers to bring in new business. When a happy customer refers their friends and family to your store, they’re essentially building trust and credibility for your brand. Referral programs also offer incentives for your current customers to spread the word, which can be a powerful motivator for them to refer others.

Getting Started With WooCommerce Referral Programs

To get started with setting up a referral program with WooCommerce, you’ll need to install and activate a referral plugin. One popular option is the Refer a Friend for WooCommerce plugin. This plugin makes it easy to set up a referral program on your site, and provides a variety of customization options.

Configuring Your Referral Program

Once you’ve installed the referral plugin, you can begin configuring your referral program. Here are the basic steps:

Step 1: Set Up Your Referral Incentives

The first step is to set up your referral incentives. You’ll need to decide what type of incentive you want to offer to your current customers when they refer a new customer to your site. Common options include discounts, coupons, or cash rewards.

With the Refer a Friend for WooCommerce plugin, you can easily set up referral incentives based on a percentage of the purchase amount. For example, you can offer a 10% discount to both the referrer and the new customer when a referral is made.

Step 2: Customize Your Referral Program

The next step is to customize your referral program to fit your specific needs. This includes customizing the referral email template, setting the expiration date for referrals, and deciding whether to show a referral link in the customer’s account area.

Step 3: Test Your Referral Program

Before launching your referral program, it’s important to test everything to ensure that it’s working correctly. This includes making a test referral, verifying that the incentive is applied correctly, and checking that all emails are sent as expected.

Step 4: Launch Your Referral Program

Once you’ve tested everything, it’s time to launch your referral program. You’ll need to promote your referral program to your current customers and make sure that they’re aware of the incentives that they can earn.

Tips For Success

Implementing a referral program can be a powerful way to grow your business, but it’s important to approach it strategically. Here are some tips for success:

Tip 1: Offer Attractive Incentives

To motivate your customers to refer others, you’ll need to offer attractive incentives. Consider offering a discount or reward that’s compelling enough to encourage your customers to spread the word.

Tip 2: Promote Your Referral Program

Your customers won’t know about your referral program unless you promote it. Use social media, email marketing, and other channels to spread the word and encourage your customers to participate.

Tip 3: Monitor Your Results

After launching your referral program, it’s important to monitor your results. Track how many referrals you’re receiving, how many of those referrals are converting to customers, and the overall impact on your business.

Tip 4: Continuously Optimize Your Program

As you gather data about your referral program, use that information to optimize your incentives, messaging, and promotion strategy. Continuously tweaking your program can help you improve results over time.


Implementing a referral program with WooCommerce can be a powerful way to grow your business and attract new customers. By following these tips and best practices, you can create a successful referral program that generates real results for your store.

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