How To Integrate WooCommerce With Omnisend

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In the digital age, online businesses are becoming more commonplace as more people buy goods and services online. Therefore, it is important to have a platform that can manage your online store and customer communication channels effectively. WooCommerce is a popular eCommerce platform that can help you manage your online store efficiently while Omnisend is an email and marketing automation tool that allows you to create targeted and personalized emails. In this article, we will guide you through the process of integrating WooCommerce with Omnisend.

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Step 1: Install Omnisend Plugin on WooCommerce

The first thing you need to do is to install the Omnisend plugin on your WooCommerce website. To do this, follow these simple steps:

  1. Log in to your WordPress dashboard
  2. Navigate to Plugins on the left-hand side of the dashboard
  3. Click on Add New and search for Omnisend
  4. Install and activate the plugin

Step 2: Connect Omnisend with your WooCommerce store

Next, you need to connect Omnisend with your WooCommerce store. To do this, follow these steps:

  1. Log in to your Omnisend account
  2. Navigate to Settings and select Integrations
  3. Click on the WooCommerce option and select Connect
  4. Follow the prompt to enter your WooCommerce API key and connect your store to Omnisend

Step 3: Configure Your Settings

After you have successfully connected Omnisend with your WooCommerce store, you need to configure your settings. To do this, go to the Omnisend dashboard:

  1. Navigate to Settings and select Store Settings
  2. Set your default order status
  3. Select the data you want to synchronize between the two platforms (name, email, address, etc.)
  4. Configure your email address, name, and other email settings

Step 4: Create Automated Workflows

An automated workflow is a sequence of actions that occur automatically based on a specific trigger. For example, you can create a workflow that sends a follow-up email to customers after they make a purchase. To create an automated workflow, follow these steps:

  1. Go to the Omnisend dashboard and navigate to Automation
  2. Click on Create Workflow
  3. Select a trigger (e.g. when a customer makes a purchase)
  4. Configure your workflow with your preferred email sequence and automation settings

Step 5: Set Up Segmentation and Personalization

Omnisend allows you to segment your contacts based on various criteria such as purchase history, location, or behavior. To set up segmentation and personalization, follow these steps:

  1. Navigate to the Contact tab on the Omnisend dashboard and select Segments
  2. Select the criteria you want to segment by (e.g. purchase history)
  3. Create a personalized email campaign based on the segment criteria

Step 6: Send Targeted Campaigns

Once you have set up your automated workflows, segmentation, and personalization, it’s time to start sending targeted email campaigns. To do this:

  1. Go to the Omnisend dashboard and click on Campaigns
  2. Select the campaign type you want to send (e.g. Newsletter, Abandoned Cart)
  3. Choose your email template or create a custom template
  4. Configure your campaign settings such as segmentation, timing, and email content


In conclusion, integrating WooCommerce with Omnisend can help you manage your online store and customer communication channels efficiently. With Omnisend’s automation and segmentation features, you can create targeted and personalized email campaigns that can increase customer engagement and ultimately boost your revenue. By following the six steps outlined in this article, you will be able to integrate these two platforms seamlessly and get the most out of them.

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