If you have an online store built on WooCommerce, integrating it with Mailchimp can offer numerous benefits. By integrating these two platforms, you can effectively automate your email marketing campaigns, thereby increasing your sales and engagement. In this article, we will explain how you can integrate WooCommerce with Mailchimp.
Table of Contents
Step 1 – Create a Mailchimp account
The first step is to create a Mailchimp account if you don’t have one already. Mailchimp offers a free account that allows you to send up to 10,000 emails per month to 2,000 subscribers.
Step 2 – Install the Mailchimp for WooCommerce Plugin
Once you have created a Mailchimp account, you need to install the Mailchimp for WooCommerce plugin on your online store. You can download this plugin from the WooCommerce website or directly from the WordPress plugin repository.
To Install the plugin, simply navigate to the Plugins menu in your WordPress dashboard and click "Add New" at the top of the page. Next, search for the "Mailchimp for WooCommerce" plugin, click "Install Now" then activate the plugin.
Step 3 – Connect Mailchimp with WooCommerce
After installing the plugin, you’ll need to connect your Mailchimp account with your WooCommerce store. To do this, go to your WordPress dashboard and click on the Mailchimp for WooCommerce section. Next, click on the "Connect" button and follow the prompts to sign in to your Mailchimp account.
Step 4 – Configure your Mailchimp account
After connecting your account, you need to configure your Mailchimp account to determine how you want data to be synced between your store and your email list. On the Mailchimp for WooCommerce settings page, you’ll see several tabs including General, Lists, Automation, and Abandoned Carts.
In the General tab, you’ll be asked to provide your store URL, store name, and currency. In the Lists tab, you can select which Mailchimp list you want to sync your WooCommerce customers and subscribers with.
In the Automation tab, you can create automated emails that are triggered by specific events such as new subscribers, abandoned carts, or order confirmations. Finally, in the abandoned cart tab, you can create email campaigns to entice customers to complete their purchase after abandoning their carts.
Step 5 – Customizing Your Email Marketing Campaigns
Now that you have connected your WooCommerce store with Mailchimp, you can start creating customized and targeted email marketing campaigns.
One of the most popular automated campaigns is the abandoned cart email campaign, which retargets customers who have added items to their cart but haven’t completed their purchase. The plugin allows you to craft and customize these abandoned cart emails, including product images, discounts, and calls to action to encourage customers to go back to their cart and complete their purchases.
Another effective email campaign that you can create is the order confirmation campaign, which sends an email to customers once their order has been processed. You can use this opportunity to thank them for their purchase and offer cross-sell or upsell products that are relevant to their purchase.
Conclusion
Integrating your WooCommerce store with Mailchimp is an effective way to automate your email marketing campaigns, boost your sales, and engage your customers. By following these simple steps, you can connect your platforms and start crafting customized email campaigns that will keep your customers coming back for more.