WooCommerce is a popular e-commerce platform that powers millions of online stores around the world. It is a flexible and customizable platform that gives you complete control over your online store. One of the many features that make WooCommerce a popular choice among e-commerce store owners is the ability to create and manage discounts. In this article, we’ll explore how to set up a discount in WooCommerce.
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Step-by-Step Guide to Set Up a Discount in WooCommerce
Follow these simple steps to set up a discount in WooCommerce:
Step 1 – Navigate to WooCommerce Settings
Log in to your WooCommerce dashboard, navigate to the WooCommerce settings, and click on the ‘Checkout’ tab.
Step 2 – Add a Discount
In the Checkout tab, scroll down until you see the ‘Discounts’ section. Click on the ‘Add Discount’ button to create a new discount.
Step 3 – Choose the Discount Type
WooCommerce offers four types of discounts that you can choose from:
- Cart Discount – this allows you to offer a flat reduction in the cart total.
- Cart % Discount – this applies a percentage discount to the cart total.
- Product Discount – this allows you to offer a flat reduction on a specific product.
- Product % Discount – this applies a percentage discount to a specific product.
Choose the discount type that suits your business needs.
Step 4 – Enter Discount Details
Once you have selected the discount type, you will be prompted to enter the discount details. Here are the details you need to enter:
- Discount Code – the code your customers will use to apply the discount at checkout. Make sure that the code is unique and easy to remember.
- Discount Amount – the value of the discount that you want to offer. Depending on the discount type you select, this may be a fixed value or a percentage.
- Coupon Expiry Date – the date on which the discount code expires.
- Usage Limit – the maximum number of times the discount code can be used.
- Usage Limit per User – the maximum number of times the discount code can be used by a single user.
Step 5 – Publish the Discount
Once you have set up the discount, click on the ‘Publish’ button to make it live. Your customers can now start using the discount code at checkout.
Bonus Tip – Use Smart Coupons Plugin
While WooCommerce offers a built-in discount feature, you may want to go beyond the basic discount types and advanced features like auto-apply coupons. That’s where the Smart Coupons plugin comes in. This plugin adds a range of advanced features to your discount campaigns, including:
- Advanced Coupon Importing – import coupons in bulk from CSV files.
- Scheduled Coupons – set up coupons to activate at a specific date and time.
- Custom Coupon Code Patterns – create custom coupon codes that match your brand messaging.
- Gift Certificates – issue gift certificates as coupons that can be redeemed against future purchases.
- Auto-Apply Coupons – automatically apply discounts to the cart on the basis of cart rules.
Conclusion
Setting up a discount in WooCommerce is a straightforward process that can help you attract more customers and boost your sales. With the built-in discount feature and the Smart Coupons plugin, you can create and manage discounts easily and efficiently. Use these tips to set up your discounts, and watch your sales soar.