If you run an online store using WooCommerce, you may want to offer rewards points to incentivize customer loyalty and increase sales. With WooCommerce, you can set up a rewards points system that allows customers to earn and redeem points on their purchases. In this article, we’ll explore how to manage rewards points in WooCommerce.
Table of Contents
Setting Up A Rewards Points System
Before you can manage rewards points in WooCommerce, you need to set up the system. Here are the basic steps:
Install a rewards points plugin: There are several plugins available in the WordPress repository that can add a rewards points system to your WooCommerce store. Some popular options include YITH WooCommerce Points and Rewards, WooCommerce Points and Rewards, and Loyalty Points and Rewards for WooCommerce.
Configure the plugin settings: Each rewards points plugin will have its own settings to configure. Generally, you’ll need to set the points-to-dollar ratio (i.e. how many points equal one dollar), choose which actions earn points (e.g. purchases, reviews, referrals), and select how customers can redeem their points (e.g. discounts, free products).
Add the rewards points widget to your store: Once you’ve set up the rewards points system, you’ll likely want to add a widget to your store that displays the customer’s current points balance. Most rewards points plugins come with a widget that you can add to a widget area on your site.
Managing Rewards Points
After you’ve set up the rewards points system, you’ll need to manage it on an ongoing basis. Here are some tips for doing so effectively:
Monitor Customer Points Balances
Make sure to keep an eye on customers’ points balances. You can do this by checking the rewards points widget in your store or by viewing the points log in the WooCommerce backend. If a customer has a large number of points, you may want to reach out to them and remind them of the rewards they can redeem.
Adjust Points-To-Dollar Ratio
If you find that customers are not taking advantage of the rewards points system, you may want to adjust the points-to-dollar ratio. For example, if one point currently equals one cent, you could increase it to two cents to make the rewards more appealing.
Offer Bonus Points
To incentivize customers to take specific actions (such as making a purchase or leaving a review), you can offer bonus points. For example, you might offer 100 bonus points to customers who make a purchase over a certain dollar amount.
Set Expiration Dates
To encourage customers to use their rewards points and prevent a buildup of unused points, you can set expiration dates. For example, you might have points expire after 90 days to encourage customers to redeem them sooner.
Keep Track Of Redemptions
When a customer redeems their rewards points, make sure to update their points balance in the WooCommerce backend. If you’re offering discounts or free products as redemption options, you’ll need to track these as well (for example, by creating a coupon code for the discount).
Conclusion
A rewards points system can be a valuable tool for increasing customer loyalty and sales in your WooCommerce store. By setting up the system and managing it effectively, you can encourage customers to make repeat purchases and engage with your brand. Use the tips in this article to get started with managing rewards points in WooCommerce.