How Do I Manage Customers In WooCommerce?

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Managing customers is a critical aspect of running a successful WooCommerce store. Not only do you need to keep track of customer information and orders, but you also need to ensure efficient communication to meet their needs. In this article, we’ll take a look at how to manage customers in WooCommerce.

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Creating Customer Accounts:

One of the most straightforward ways to manage customers is to create and manage customer accounts. Every customer who purchases from your WooCommerce store will automatically create an account. These accounts store vital information, including their name, shipping and billing addresses, and order history.

To create a customer account, follow these steps:

  1. Navigate to your WooCommerce dashboard
  2. Under “Customers,” click on “Add Customer.”
  3. Fill out the necessary fields with the customer’s information.
  4. Save the changes.

Once you’ve created customer accounts, you can easily view and manage their information from the WooCommerce dashboard.

Viewing Customer Details:

To manage customers, you need to be able to view their details. In WooCommerce, you can view a customer’s details by:

  1. Clicking on “Customers” in the WooCommerce sidebar
  2. Selecting the customer you want to view

Once you have selected a customer, you will see a detailed list of their information. This includes their billing and shipping address, order history, and any notes or comments they’ve left on their orders. You can also manually add notes to a customer’s profile, which can be useful for tracking important information.

Managing Orders:

Managing orders is another critical aspect of managing customers. In WooCommerce, you can easily view and manage your customers’ orders. From the WooCommerce dashboard, follow these steps:

  1. Click on “Orders” in the WooCommerce sidebar.
  2. Select the customer whose order you want to view.

Once you have selected a customer’s order, you can view the status of their order, any notes, and any product details. You can also manually update order status and add additional notes.

Offering Support:

Providing top-notch customer support is crucial for keeping customers happy and loyal. WooCommerce provides several ways for you to offer support to your customers. These include:

  1. Email support – you can communicate with customers directly through your WooCommerce account via email.
  2. Live chat support – you can add a live chat feature to your WooCommerce store to offer real-time assistance to customers.
  3. phone support – you can provide a phone number that customers can use to contact you directly.

By offering support, you can ensure that customers feel heard and helped, leading to increased satisfaction and retention.

Sending Newsletters:

Finally, sending newsletters can help you stay in touch with your customers and keep them up to date with any changes to your store. WooCommerce offers built-in newsletter support, allowing you to manage and send newsletters directly from your WooCommerce dashboard.

By sending newsletters, you can keep customers informed about new products, sales, and other important updates. This can help build loyalty and improve customer retention.


Managing customers in WooCommerce is essential for running a successful store. By creating and managing customer accounts, viewing customer details, managing orders, offering support, and sending newsletters, you can build and maintain strong relationships with your customers. Taking the time to manage your customers carefully can lead to increased satisfaction, loyalty, and sales in the long run.

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