Table of Contents
Introduction
One of the biggest challenges that online retailers face is dealing with abandoned carts. Abandoned carts occur when a customer adds an item to their shopping cart but then fails to complete the purchase. This issue cost eCommerce stores billions of dollars each year, and without a proper solution, retailers will continue to lose potential revenue. However, there is a solution. WooCommerce provides an abandoned cart recovery system that allows you to follow up with customers and encourage them to complete their purchase.
What Is Abandoned Cart Recovery System?
An abandoned cart recovery system is a mechanism for tracking and following up on visitors who have added items to their shopping cart but abandoned their purchase. This type of system is used to reduce cart abandonment rates and increase sales by sending reminder emails and discount offers to the customers.
Benefits of Using Abandoned Cart Recovery System
Implementing an abandoned cart recovery system in your WooCommerce store has several benefits, including:
Increased Sales
The biggest benefit of these systems is the potential to recover lost sales. Studies have shown that up to 70% of online shopping carts are abandoned before checkout, which means that without an abandoned cart recovery system in place, you could be missing out on a significant portion of sales.
Improved Customer Engagement
Abandoned cart recovery emails provide an opportunity to engage with customers who may have lost interest in your store. By sending reminder emails and exclusive discounts, you can re-engage with customers and remind them why they were interested in your products in the first place.
Better Customer Insights
An abandoned cart recovery system can provide valuable insights into customer behavior. By tracking which products were abandoned and which customers are more likely to complete their purchases, you can gain a better understanding of your customers’ needs and preferences.
Setting Up Abandoned Cart Recovery System in WooCommerce
Setting up an abandoned cart recovery system in WooCommerce is a simple process. Here’s a step-by-step guide:
Step 1: Install and Activate WooCommerce
The first step in setting up an abandoned cart recovery system is to install and activate WooCommerce on your website. If you haven’t already done so, you can download WooCommerce for free from the WordPress plugin repository.
Step 2: Install Abandoned Cart Lite for WooCommerce
Once you have installed and activated WooCommerce, the next step is to install the Abandoned Cart Lite for WooCommerce plugin. This plugin is available for free on the WordPress plugin repository.
Step 3: Configure Settings
After installing and activating the plugin, you need to configure its settings. This includes setting up emails, recovery settings, and abandoned cart rules. You can customize the messages that are sent to customers and set up recovery attempts to be made at certain intervals of time.
Conclusion
Setting up an abandoned cart recovery system in WooCommerce can help to increase sales, boost customer engagement, and provide valuable insights into customer behavior. With the help of plugins like Abandoned Cart Lite for WooCommerce, setting up such a system is a breeze. So, if you’re running an eCommerce store, don’t let abandoned shopping carts cost you valuable revenue. Implement an abandoned cart recovery system today and start recovering lost sales!