Can I Offer Discounts and Coupons in WooCommerce?

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WooCommerce is one of the most popular e-commerce platforms used by online retailers. It is widely known for its flexibility and reliability in powering online stores. One vital feature that WooCommerce offers is discounts and coupons.

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Discounts and coupons are critical tools that online retailers use to increase their sales and customer loyalty. Offering discounts and coupons can increase the chances of your products being sold because customers are always looking for the best deals possible.

In this article, we will explore how you can offer discounts and coupons in WooCommerce.

Setting up discounts on products

WooCommerce allows store owners to create discounts in bulk based on product categories, user roles, and quantity purchased. Discounts can also be applied to individual products.

To create a discount, you need to navigate to the “Products” tab on your WooCommerce dashboard, select the product you want to apply the discount to, and then click the “Edit” tab. From there, you can scroll down to the “Product Data” section and navigate to the “General” tab, where you can set the discount percentage.

Setting up coupons

Setting up coupons is a great way to offer discounts and other promotional deals to your online customers. WooCommerce offers a coupon system that enables you to create coupons and promotional codes that can be redeemed on your website.

To create a coupon, you need to navigate to the “Coupons” tab and click the “Add Coupon” button. Once you’ve added the coupon, you can set the coupon code, the discount type, and the amount of the discount.

Types of discounts you can offer

There are several types of discounts you can offer on your WooCommerce store. These discounts include:

Percentage-based discounts

This type of discount offers a percentage off the total cost of the products in the cart.

Fixed amount discounts

This type of discount offers a specific amount off the total cost of the products in the cart.

Free shipping

This offer gives customers free shipping on their purchases.

Buy-One-Get-One (BOGO)

This offer gives customers a free product with the purchase of another product.

Tips for offering discounts and coupons

Using discounts and coupons to boost sales and customer loyalty requires more than just setting up some promotional deals. Here are some tips on how to offer discounts and coupons effectively:

Set realistic discounts

While it’s crucial to offer attractive discounts, you don’t want to cut into your profits. Offer a discount that is attractive to customers, but still leaves room for profit.

Use targeted discounts

Targeted discounts are more effective because they are designed with the customer in mind. Consider offering discounts on specific products or to customers who meet certain criteria, such as first-time buyers or loyal customers.

Promote your discounts

It’s not enough to create discounts and hope customers will notice them. You need to promote them on your website and social media channels to attract more customers.


Offering discounts and coupons can help you increase sales, attract more customers and even boost customer loyalty. WooComemrce makes it easy to set up discounts, and there are several types of discounts you can offer. However, it’s essential to use promotions effectively by setting realistic discounts, using targeted discounts, and promoting discounts to attract more customers.

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