Shopware Product Labels: How To Use Them To Highlight Your Best Sellers

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Shopware is an e-commerce platform that offers a variety of marketing tools to help businesses promote their products and services. Among these marketing tools are the Shopware product labels. These labels can be used to highlight your best-selling items, draw attention to special promotions, and create urgency among your customers. In this article, we will provide a detailed overview of Shopware product labels and how you can use them to boost your sales.

What are Shopware product labels?

Shopware product labels are badges or stickers that you can display on your product pages to draw attention to specific items. These labels can be customized to match your store’s branding, and they come in a variety of shapes and sizes. Some common types of product labels include:

  • Bestseller labels
  • New product labels
  • Sale labels
  • Limited stock labels

These labels can be used to promote products in different ways. For example, a bestseller label highlights items that have been in high demand among your customers. A new product label draws attention to items that have recently been added to your store. A sale label promotes items that are on sale, while a limited stock label creates urgency by letting your customers know that a product is running out of stock.

How to use Shopware product labels

Now that you know what Shopware product labels are, let’s take a look at how you can use them to promote your best-selling items.

Step 1: Identify your best-selling products

The first step is to identify your best-selling items. This will help you decide which labels to use and on which products. You can use Shopware’s product statistics to determine which products are selling the most. Once you have identified your best-sellers, you can choose to display a bestseller label on those products to draw attention to them.

Step 2: Choose the right label

Once you have identified your best-selling products, you need to choose the right label to highlight them. As mentioned earlier, Shopware offers a variety of label types. Choose a label that best matches the message you want to convey to your customers. For example, if you want to create a sense of urgency, you may want to use a limited stock label.

Step 3: Customize the label

Next, you need to customize the label to match your store’s branding. You can choose the color, font, and size of the label to ensure that it blends seamlessly with your store’s design. This helps to make the label more recognizable and memorable to your customers.

Step 4: Display the label on your product page

The final step is to display the label on your product pages. Shopware makes this process easy. Go to the product you want to apply the label to, scroll down to the "Marketing" tab, and select the type of label you want to use. Then, customize the label and save your changes. The label will now be displayed on your product page.


Shopware product labels are a powerful marketing tool that can help you highlight your best-selling items and promote your brand. By using these labels strategically, you can create urgency, increase sales, and improve customer engagement. Remember to choose the right label, customize it to match your branding, and display it prominently on your product pages. With Shopware product labels, you can take your e-commerce marketing to the next level.

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