Shopware Product Images: How To Optimize Them For Better Conversion Rates

person using laptop computer holding card

Product images are a crucial part of any e-commerce store. They are the first thing customers notice when they visit your website, and the quality of these images can make or break a sale. Shopware offers a variety of features for optimizing product images, and in this article, we’ll discuss the best practices for creating and displaying images that will help increase your conversion rates.

1. Choosing the Right Image Format

The format of your product images can have a significant impact on the size, quality, and overall user experience of your site. Shopware supports various image formats, including JPEG, PNG, and GIF.

JPEG is the most commonly used format for product images, as it offers high-quality images that are relatively small in size. However, it’s essential to ensure that the images are not too compressed, as this may result in pixelated or blurry images. PNG, on the other hand, is a lossless format that offers high-quality images. But the file sizes tend to be larger than JPEG.

GIFs are popular for showcasing products’ features and animations. They are typically smaller in size than videos, but the quality may not be as high as a JPEG or PNG image.

2. Choosing the Right Image Size

The size of your product images can have a significant impact on the speed and performance of your website. Large images can slow down your site, which may result in lower conversion rates. The ideal image size is no more than 100kb.

Shopware allows you to set the default size for your product images. You can also enable responsive sizes, which automatically resize images based on the user’s device.

3. Using High-Quality Images

It’s not just about the size and format of the image, but also their overall quality. The better the quality of your product images, the more attractive they will appear to your users, which may lead to higher conversion rates.

Ensure that you choose high-quality images that show your products in their best light. This means using professional-grade cameras to take your product shots and editing them to remove any flaws.

4. Offering Different Views and Angles

When shopping online, customers may want to see your products from different angles. They want to make sure that they are getting exactly what they want, and seeing the products from various vantage points can help.

Take multiple shots of your product from different angles and include them on your product pages. This will help build trust with your customers and make your products more attractive.

5. Using Alt Text for Improved Accessibility

Alt text is a simple HTML attribute that describes the contents of an image. It’s used by screen readers and other assistive technologies to provide a description of the image for visually impaired users.

Using alt text can help improve the accessibility of your website and make it easier for a broader audience to interact with your products. This can, in turn, increase your conversion rates.

6. Using Zoom and 360-degree Views

Shopware provides a zoom-in feature that allows customers to enlarge sections of the product image by hovering over them. This makes it easier for customers to see the product in greater detail.

You can also offer 360-degree views of your product, which allows users to rotate the product and see it from all angles. This enhances the user experience and helps build trust and credibility.

7. Professional Photo Editing

While taking high-quality images is a great start, sometimes, they may require additional adjustments to get the desired effect. This is where professional photo editing software can come in handy.

Professional photo editing software, like Adobe Photoshop, can help you make subtle adjustments to your images, such as lighting, exposure, color balance, and more. This can enhance the quality and appeal of your product images, increasing your conversion rates.


In conclusion, optimizing your Shopware product images is a crucial part of creating an excellent user experience and increasing your conversion rates. By following these best practices, you can ensure that your product images are the best they can be, providing a great first impression to your visitors and ultimately helping you increase your sales.

Scroll to Top