Shopware Product Filters: How To Use Them To Improve Your User Experience

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Online shopping can be overwhelming, especially when shopping for a product that comes in a variety of options, sizes, colors, and prices. Without product filters, it’s difficult for shoppers to navigate through all the products and find exactly what they are looking for. Shopware is one eCommerce platform that offers a variety of product filters to help shoppers navigate through the site. In this article, we’ll discuss the numerous product filters available in Shopware and how to use them to improve the user experience.

Why Use Product Filters

Product filters help shoppers narrow down their search and quickly find the products they are looking for. They save both time and effort and lead to a better user experience. Here are some advantages of using product filters:

  • They make searching convenient
  • They reduce bounce rates
  • They help shoppers make quicker decisions
  • They limit the search results to only relevant items
  • They enhance the user experience

Using Shopware Product Filters

Shopware is an eCommerce platform that offers a variety of product filters that can be customized to meet the needs of your store. Here are some ways you can use Shopware product filters to improve the user experience on your store:

1. Variants

Shopware variants are a popular filter option used to sort products by different sizes, colors, materials, and prices. Variants allow shoppers to select the specific product options they want and skip over unnecessary options. This filter not only saves time but also leads to the right purchase decision.

2. Price

Price is a crucial factor for most shoppers when making a purchasing decision. Shopware allows you to add a price filter that enables shoppers to set a minimum and maximum price range to narrow down their search results. This filter ensures that shoppers are not overwhelmed with products they cannot afford or products that are outside their budget.

3. Reviews

Product reviews can help shoppers make a better buying decision. Shopware allows stores to add a review filter that sorts products based on the ratings or the number of customer reviews. This feature can boost your store’s sales and customer satisfaction.

4. Categories

Shopware categorizes all its products, making it easy for shoppers to find products based on their interests. Product filters based on categories allow shoppers to browse products by category, making it easier to find what they need without having to search through all the products available.

5. Attributes

Attributes are additional characteristics that a product may have, aside from size, color, or price. Shopware offers the option to use attributes such as style, theme, genre, or collection. These attributes enhance the user experience by enabling the shopper to quickly find what they are looking for based on certain product attributes.

6. Rating

Another great filter option for Shopware is rating. This allows customers to filter products based on their reported rating and gives them an idea of what others think of the product. It’s a powerful filter choice that can give customers confidence in their purchases.

7. Availability

Shopware allows stores to add a filter option for product availability, allowing customers to filter products by what is currently in stock. This avoids any frustrations when shoppers get to the end of the purchasing process and find out the product is out of stock.


In conclusion, product filters are an essential part of the online shopping experience that benefits both shoppers and store owners. They make searching products on an eCommerce store to be convenient and more efficient. Shopware product filters offer a variety of options that can be customized for your store’s specific needs. With these filters, customers can quickly and easily find what they need, leading to a more satisfying user experience.

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