Shopware is an open-source platform that allows business owners to create and manage their online stores with ease. One of the most attractive features of Shopware is its ability to support wholesale selling. In this article, we will go through the steps to use Shopware to create and sell wholesale products.

Understanding Wholesale Products and Wholesale Selling

Wholesale products are goods sold in large quantities at a lower price per unit than retail products. This type of selling is beneficial for both buyers and sellers. Buyers can purchase products in bulk and benefit from lower prices, while sellers can sell their products to a large audience saving time and increasing their revenue.

Wholesale selling is different from retail selling, and Shopware offers various features that cater to the needs of wholesalers.

Setting Up A Shopware Account

To use Shopware, you need to create an account. You can do this by visiting the Shopware website and clicking on the ‘Create account’ button. Follow the prompts to input your details and complete the registration process.

Installing Shopware

Once you have an account, you can install Shopware by following the instructions provided on the website. You will need to create a database and server, add the database details to the installation wizard, and follow the prompts to complete the installation.

Setting Up Shopware For Wholesale Selling

Once Shopware is installed, you can log in to the administration section and begin setting it up for wholesale selling. Here are the steps to follow:

Configuring Customer Groups

Shopware allows merchants to create customer groups. You can create a customer group for your wholesale buyers and set specific prices for products.

To create a customer group:

1. Log in to the Shopware admin area.
2. Click on the ‘Customers’ option.
3. Select the ‘Customer Groups’ option.
4. Click on the ‘Add Customer Group’ button.
5. Name the customer group. For example, you can name it something like ‘Wholesale Buyers.’
6. Set the discount percentage for the customer group. For instance, you can set a 50% discount for wholesale buyers.
7. Save the customer group.

Setting Up Wholesale Pricing

Once you have created a customer group, you can set up wholesale pricing for the products. Here’s how:

1. Log in to the Shopware admin area.
2. Click on the ‘Catalog’ option.
3. Select the ‘Products’ option.
4. Choose the product you’d like to offer wholesale pricing.
5. Click on the ‘Prices’ tab.
6. Click on the ‘Add Price’ button.
7. Choose the customer group you’ve created for wholesale buyers.
8. Enter the wholesale price and choose the tax rate.
9. Save the changes.

Creating Product Variants

If you’re selling products with various sizes, colors, etc., you can create product variants to offer your wholesale buyers more options. To create product variants:

1. Log in to the Shopware admin area.
2. Click on the ‘Catalog’ option.
3. Select the ‘Products’ option.
4. Choose the product you’d like to create variants for.
5. Click on the ‘Variants’ tab.
6. Click on the ‘Add Variant’ button.
7. Choose the option you’d like to add as a variant. For instance, you can choose ‘Size.’
8. Add the size options for the product.
9. Save the new variant.

Configuring Payment And Shipping Options

Once you’ve set up Shopware for wholesale selling, you need to configure payment and shipping options. To do this:

1. Log in to the Shopware admin area.
2. Click on the ‘Configuration’ option.
3. Select ‘Payment Methods’ or ‘Shipping Methods.’
4. Choose the option you’d like to configure.
5. Follow the prompts to set up the option.

Conclusion

Shopware is an excellent platform for creating and managing an online store, and its wholesale selling features make it an ideal choice for businesses that want to sell products in bulk. By following the steps outlined in this article, you can set up Shopware for wholesale selling and begin offering your products to a broader audience while increasing your revenue.