How To Use Shopware To Create And Sell Bundle Offers

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Shopware is an open-source ecommerce platform that allows online store owners to create and manage their digital storefronts with ease. One of the features that makes Shopware stand out is its ability to offer bundle deals to customers, which can lead to increased sales and higher customer satisfaction. In this article, we’ll cover how to use Shopware to create and sell bundle offers.

Understanding Bundle Offers

Before we dive into how to create bundle offers with Shopware, let’s make sure we’re all on the same page about what a bundle offer is. A bundle offer is a combination of two or more products that are sold together at a discounted price. Essentially, bundle offers are a way for customers to save money on products they may have already been interested in purchasing individually.

Bundle offers can be used to increase sales by offering customers additional value without costing them more money. For example, if a customer is interested in purchasing a computer and a printer from your store, you could create a bundle deal that offers both products at a discounted price.

Creating A Bundle Offer In Shopware

Now that we’ve established what bundle offers are, let’s get into how to actually create them in Shopware. Here are the steps you’ll need to follow:

Step 1: Log In To Your Shopware Account

To begin creating a bundle offer in Shopware, you’ll need to log in to your account. Once you’re logged in, you’ll be taken to the Shopware dashboard.

Step 2: Navigate To The Products Section

From the Shopware dashboard, click on the "Products" section in the left-hand menu.

Step 3: Create A New Product

To create a bundle offer in Shopware, you’ll need to create a new product. To do this, click on the "Add product" button at the top of the "Products" page.

Step 4: Configure The Bundle Offer Product

Once you’ve clicked on "Add product," you’ll be taken to a page where you can configure the details of your new bundle offer product. Here are the steps you’ll need to follow:

  1. In the "Product selection" section, click on the "Add product" button to add the products you want to include in your bundle offer.
  2. In the "Pricing" section, set the price for your bundle offer. Note that this price should be less than the total price of the individual products if they were purchased separately.
  3. In the "Visibility" section, make sure the "Active" box is checked so that your bundle offer product is visible on your storefront.
  4. In the "Description" section, provide a clear and detailed description of your bundle offer product and the products it includes.

Step 5: Publish Your Bundle Offer

Once you’ve configured your bundle offer product to your liking, click on the "Save" button to publish it to your storefront.

Tips For Creating Bundle Offers In Shopware

Creating effective bundle offers can take some trial and error, but here are a few tips to keep in mind:

  • Choose products that naturally complement each other. For example, if you sell t-shirts and jeans, you could create a bundle offer that offers a discount on two t-shirts and a pair of jeans.
  • Keep the discount reasonable. While offering a significant discount on a bundle offer can be tempting, it’s important to make sure you’re still making a profit on the sale. Aim for a discount that offers value to your customer without costing you too much.
  • Use eye-catching visuals. Make sure your bundle offer is visually appealing to your customers. Include high-quality images of the products included in the offer, as well as any information about the bundle deal (such as the percentage discount).
  • Experiment with different offers. Bundle offers come in all shapes and sizes, so don’t be afraid to experiment with different combinations of products, discounts, and other details to see what works best for your customers.


Creating and selling bundle offers in Shopware can be a powerful way to increase sales for your online store. By following the steps outlined in this article and keeping the tips in mind, you can create effective bundle offers that offer value to your customers and drive more revenue for your business.

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