How To Use Shopware To Create And Manage Your Product Attributes

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If you are a proud store owner of an online shopping website, you must undoubtedly be aware of the importance of product attributes. They act as a guide for your customers to help them understand what they are buying. Attributes also help in filtering out products and narrowing down the search for customers who use online search engines to find the products they need. In this article, we will provide you with a detailed guide on how to use Shopware to create and manage your product attributes.

Understanding Product Attributes in Shopware

Product attributes in Shopware refer to the properties and characteristics of each product, which includes attributes such as size, color, brand, material, and so on. They help customers make informed decisions about the products they want to buy and help categorize them for easy searchability.

In Shopware, attributes can be created and assigned to products in two ways – globally or locally.

  • Global: Attributes that are set globally are applied to all products in the store. They include attributes such as color, size, and material, which are relevant across all products on the website.

  • Local: Attributes that are set locally are specific to a product or set of products. They are unique to a product and help in explaining its qualities or features.

Both types of attributes comprise a useful reference point that guides customers as they browse through your store and make purchasing decisions.

Creating Global Product Attributes in Shopware

Creating global product attributes is simple in Shopware. To get started, follow the below steps:

  1. Login to your Shopware account
  2. Navigate to "Settings" in the left-hand menu
  3. Select "Shop" and click "Product Properties"
  4. Click on the "Add" button to create a new attribute
  5. Enter the attribute details, including the name, description, input type, and values
  6. Click on "Save" to save your new global attribute

Following these steps will create a new product attribute that will be applied to all products of your store.

Creating Local Product Attributes in Shopware

Local product attributes are specific to a product or group of products and are used to detail their unique features and qualities. Here is how you can create local product attributes in Shopware:

  1. Login to your Shopware account
  2. Navigate to "Products" in the left-hand menu
  3. Select the product(s) you want to add attributes to
  4. Scroll down to the "Properties" section
  5. Click the "Add Entry" button to add a new attribute
  6. Enter the attribute details, including the name, description, input type, and values
  7. Click on "Save" to save your new local attribute

Local attributes will be displayed on the product page, making it easier for customers to know more about the products they are interested in.

Managing Product Attributes in Shopware

Managing your product attributes in Shopware is critical to ensure that your store runs smoothly and that your product attributes remain up-to-date. Here are some tips for managing your product attributes effectively:

  • Regularly review your product attributes to check whether they are still relevant and update them as needed.

  • Ensure that your attribute naming conventions are consistent throughout the store to enable easy searching and filtering.

  • Categorize attributes to make them easier to navigate through. For instance, attributes such as color, size, and material can be grouped under the "Product Properties" section to give your customers the ability to narrow their search.

  • Avoid using vague or confusing names for your attributes. Ensure that you use clear and concise titles that accurately reflect what the attribute is about.


Product attributes are an essential aspect of any online store, and Shopware provides a comprehensive platform for creating and managing them. By understanding the differences between global and local attributes, you can create an online store that provides your customers with a hassle-free shopping experience. With good attribute management, you can improve the visibility of your products for customers, get them to the right products quicker, and ultimately, drive more sales for your business.

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