How To Use Shopware To Create And Manage Your Affiliate Program

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Shopware is a powerful e-commerce platform that enables businesses to build their online stores. One of the core functionalities of Shopware is its affiliate program. An affiliate program is a marketing program that enables merchants to reward affiliates (or partners) for driving traffic or sales to their website. In this article, we will discuss how to use Shopware to create and manage your affiliate program.

Understanding the Affiliate Program in Shopware

Shopware’s affiliate program is a built-in feature of the e-commerce platform. With the affiliate program, merchants can invite affiliates to promote their products or services and earn commissions on every successful sale. Affiliates can be bloggers, content creators, influencers, or other businesses who have a significant online presence and are willing to promote the merchant’s products.

Here’s how the affiliate program works in Shopware:

  • The merchant sets up an affiliate program and defines the commission rate for affiliates.
  • Affiliates sign up to the program by filling out an application on the merchant’s website.
  • The merchant approves the affiliate’s application, and the affiliate gets access to the links and banners to promote the merchant’s products.
  • The affiliate promotes the merchant’s products through their website, social media accounts, or any other channels they use to reach their audience.
  • When a visitor clicks on an affiliate link and makes a purchase, the affiliate earns a commission on the sale.
  • The merchant tracks all the affiliate sales and commissions through the Shopware affiliate system.

Steps To Create And Manage An Affiliate Program In Shopware

Step 1: Enable the Affiliate Program in Shopware

Before setting up the affiliate program, you need to make sure that the feature is turned on. Login to your Shopware dashboard and navigate to the "Settings" section. From there, click on "Basic Settings" and select "Affiliate" from the dropdown menu. Enable the affiliate program by toggling the switch to "On."

Step 2: Set Up The Commission Rates

Once you’ve enabled the affiliate program, you need to define the commission rates for your affiliates. Navigate to the "Marketing" section in your Shopware dashboard and select "Affiliate." Click on the "Settings" tab, and you will see the options to set the commission percent for each affiliate sale.

Step 3: Create Affiliate Accounts

To create an affiliate account, navigate to the "Marketing" section in Shopware and select "Affiliate." From there, click on the "Affiliates" tab and select "Create new." Fill out the application form, and then approve the application as a merchant.

Step 4: Get Affiliate Links and Banners

After the affiliate account is approved, the affiliate can log in to their affiliate dashboard to access the links and banners to promote the merchant’s products. The affiliate links contain a unique ID that tracks the clicks and sales generated by the affiliate.

Step 5: Monitor Affiliate Performance

As a merchant, you can track all the affiliate sales and commissions through the Shopware affiliate system. The affiliate dashboard displays all the sales generated by each affiliate, the commission earned, and the payout status. You can also export the data for reporting and analysis.

Best Practices To Create a Successful Affiliate Program

  • Define a clear commission structure that motivates your affiliates to promote your products.
  • Offer promotional material, such as banners, images, and text links, to your affiliates to make it easier for them to promote your products.
  • Communicate regularly with your affiliates to keep them engaged and informed about new products, promotions, or updates to your affiliate program.
  • Monitor the performance of your affiliates to identify the top performers and provide them with additional incentives or bonuses.
  • Set the payout and payment terms that are easy to understand for your affiliates.
  • Ensure compliance with the laws and regulations governing affiliate marketing, including disclosure requirements, privacy policies, and FTC guidelines.


Shopware’s affiliate program is an excellent tool for businesses that want to increase their reach and drive more sales. By leveraging the power of affiliate marketing, you can tap into a network of influencers, bloggers, content creators, and other businesses to promote your products. With Shopware’s built-in affiliate program, you can easily set up your affiliate program, monitor your affiliate’s performance, and track your sales and commissions. Use the best practices outlined in this article to create a successful affiliate program and maximize your revenue.

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