How To Integrate Shopware With Google Analytics

Shopware is a popular e-commerce platform that is widely used by online businesses. It offers a wide range of features that make it easy for merchants to sell their products online. Google Analytics, on the other hand, is a powerful tool that helps businesses track and analyze their website traffic. By integrating Shopware with Google Analytics, you can gain valuable insights into your website’s performance and make data-driven decisions to improve your online store.

In this article, we will go through the step-by-step process of integrating Shopware with Google Analytics.

Step 1: Create a Google Analytics account

The first step is to create a Google Analytics account. If you already have an account, you can skip this step. To create a new account, go to the Google Analytics website and click on "Start for free". Follow the prompts to create your account.

Step 2: Add a new property in Google Analytics

Once you have created your Google Analytics account, the next step is to add a new property. To add a new property, follow these steps:

1. Log in to your Google Analytics account.
2. Click on the "Admin" tab in the left-hand menu.
3. Under the "Property" column, click on "Create Property".
4. Choose "Web" as the property type.
5. Enter your online store’s website URL in the "Website URL" field.
6. Enter a name for your property.
7. Select your time zone and currency.
8. Click on the "Create" button.

Step 3: Get your Google Analytics tracking code

Once you have created a new property, the next step is to get your Google Analytics tracking code. To get your tracking code, follow these steps:

1. Log in to your Google Analytics account.
2. Click on the "Admin" tab in the left-hand menu.
3. Under the "Property" column, click on "Tracking Info".
4. Click on "Tracking Code".
5. Copy the tracking code that appears on the screen.

Step 4: Configure Shopware to use Google Analytics

The next step is to configure Shopware to use your Google Analytics tracking code. To do this, follow these steps:

1. Log in to your Shopware account.
2. Click on the "Configuration" tab.
3. Click on "Basic Settings".
4. Click on "Additional Settings".
5. Scroll down until you see the "Google Services" section.
6. Click on "Google Analytics".
7. Enter your Google Analytics tracking code in the "Google Analytics Tracking ID" field.
8. Click on "Save".

Step 5: Verify the integration

The final step is to verify that the integration between Shopware and Google Analytics is working correctly. To do this, follow these steps:

1. Log in to your Google Analytics account.
2. Click on the "Reporting" tab in the left-hand menu.
3. Click on "Real-time" in the left-hand menu.
4. Open your online store in a new tab.
5. Browse around your online store and make sure that your actions are being tracked in Google Analytics.

Congratulations! You have successfully integrated Shopware with Google Analytics. Now you can start tracking your website’s performance and gain valuable insights into your customers’ behavior. By analyzing this data, you can make informed decisions to optimize your online store and increase your sales.