How To Create Product Variants And Options In Shopware

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When it comes to online shopping, customers love having options. From color and size to material and style, giving customers the ability to tailor their purchases to their preferences can help increase sales and customer satisfaction. This is where product variants and options come into play. In this article, we will go through the steps on how to create product variants and options in Shopware.

Understanding Product Variants and Options

Before we dive into the steps on how to create product variants and options, it’s important to understand what they are.

Product variants refer to different versions of a product, such as different sizes, colors or materials. For example, a t-shirt might be available in small, medium, and large sizes, in black and white colors, and made of either cotton or polyester material. These are all different product variants of the same product.

Product options, on the other hand, refer to additional choices that customers can make when purchasing a product, such as gift wrap, engraving, or customizing a product with their name or initials.

If you’re ready to create product variants and options in your Shopware store, follow the steps below.

Step 1: Go to “Products” Section

Log in to your Shopware account and navigate to the “Products” section. Click on “Products” on the left-hand side of the page and select “Overview.”

Step 2: Create a New Product

Click on the “Add product” button to create a new product or choose an existing product to edit.

Step 3: Go to “Variants” Section

Once you’ve created or selected a product, you’ll need to navigate to the “Variants” section. This can be found under the “Basic Information” tab.

Step 4: Add a Variant Group

To create a product variant, you’ll need to first add a “Variant Group.” This allows you to group different product variants together, such as size, color, or material.

To add a Variant Group, click on the “Add Variant Group” button and select the type of group you want to create. For example, if you want to create a group for different sizes, select “Size.”

Step 5: Add Variant Options

Once you’ve created a Variant Group, you’ll need to add the different variant options. For example, if you chose “Size” as your Variant Group, you’ll want to add the different sizes available, such as small, medium, and large.

To add Variant Options, click on the “Add Option” button within the Variant Group. You can then add the name of the option, such as “Small,” and any additional attributes, such as SKU, price, and stock.

Step 6: Add Additional Variant Groups and Options

If you need to add additional Variant Groups and Options, simply repeat steps 4 and 5 until all the necessary product variants and options have been added.

Step 7: Save and Preview Product

Once you’ve added all the necessary product variants and options, be sure to save your changes. You can then preview your product to ensure that all the different variants and options are displayed correctly.


By offering customers different product variants and options in your Shopware store, you are providing them with more choices and opportunities to find the product that fits their needs. By following the steps outlined above, you can easily create product variants and options in your Shopware store and improve overall customer satisfaction and sales.

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