Using Shopify’s Abandoned Cart Push Notifications For Increased Sales

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One of the problems retailers face is that some visitors to their online store put items in their cart but never complete the purchase. According to Shopify, the global online shopping cart abandonment rate is estimated at around 70%. That means that as a retailer, you may be losing out on a significant amount of potential revenue.

But what if you could recover some of those abandoned carts and turn them into successful sales? That’s where Shopify’s abandoned cart push notifications can come in handy.

Understanding Abandoned Cart Notifications

Abandoned cart notifications are a type of push notification designed to remind customers that they left items in their cart and encourage them to complete the purchase. Shopify’s abandoned cart notifications can be customized and sent to your customers automatically.

To set up abandoned cart notifications, the first thing you need to do is make sure your online store has the customer’s contact information, particularly their email address. This is important, as abandoned cart notifications are often sent via email.

Creating Abandoned Cart Notifications

Once you have your customers’ contact information, it’s time to create your abandoned cart notifications. Shopify offers several ways to customize these notifications, including the text and timing. You can opt for a simple reminder message or add a personalized touch with a discount code or a call to action.

The timing of the notification is also critical. You’ll want to strike a balance between sending the push notification too soon and appearing pushy and sending it too late and risking losing the sale.

Technical Setup of Abandoned Cart Notifications

Shopify’s abandoned cart push notifications are straightforward to set up. First, you’ll need to log in to your Shopify admin dashboard and navigate to the “Settings” section. From there, click on “Notifications” and then click on “Abandoned Checkouts.”

Once you have reached this section, you can customize your abandoned cart notifications accordingly. You can change the subject line, the message text, and the email timing. You can also include a discount code or a link to the abandoned cart for easy checkout.

Best Practices for Abandoned Cart Notifications

To ensure that your abandoned cart notifications are effective, follow these best practices:

Make the message personal.

Include the customer’s name in the notification to make it feel more personal. For example, "Hi, [Customer Name], we noticed you left something in your cart."

Keep it short and sweet.

Remember that your customer has likely received many abandoned cart notifications before. Keep your message brief and to the point.

Offer a discount code.

Including a discount code in your abandoned cart reminder is a great way to entice customers back to complete their purchase.

Create a sense of urgency.

Include a message that creates a sense of urgency, such as “Hurry, your items are waiting! Complete your purchase before they sell out.”


Abandoned carts happen to every retailer, but with Shopify’s abandoned cart push notifications, you have a chance to turn those lost sales into revenue. By customizing the message, timing, and discount codes, you can create a sense of urgency and offer a personalized touch that will entice customers back to your online store to complete their purchase. Don’t miss out on these potential sales—take advantage of Shopify’s abandoned cart notifications to recover those lost carts.

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