Unlocking The Power Of Shopify’s Abandoned Cart Recovery Feature

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As an online retailer, you already know how crucial it is to convert as many website visitors into paying customers as possible. However, it is inevitable that some people will browse your store, fill up their cart, and then abandon it. But what if there was a way to recover some of those sales? Enter Shopify’s abandoned cart recovery feature, which can help you turn lost revenue into a profitable opportunity. In this article, we will discuss how to unlock the power of Shopify’s abandoned cart recovery feature.

What Is Abandoned Cart Recovery?

Abandoned cart recovery is a feature that allows online retailers to track and contact customers who have added items to their shopping cart but failed to complete the purchase. When a customer abandons their cart, Shopify automatically saves their cart details including the name, quantity, and price of each product, as well as any applied discounts. Retailers can then use this information to follow up with the customer via email and encourage them to complete their purchase.

Benefits Of Abandoned Cart Recovery

The primary benefit of abandoned cart recovery is the ability to recover lost sales. Studies show that the average cart abandonment rate is around 70%, which means that a staggering amount of potential revenue is being left on the table. Recovering just a portion of those abandoned carts can have a significant impact on your bottom line.

Additionally, abandoned cart recovery allows you to create a more personalized customer experience. By sending targeted emails based on the customer’s specific cart items, you can show them that you care about their individual needs and understand their preferences. This personal touch can help build trust and loyalty with your customers, ultimately leading to increased revenue and brand loyalty.

Setting Up Abandoned Cart Recovery on Shopify

Shopify makes it easy for retailers to set up abandoned cart recovery. Simply follow the steps below:

Step 1: Enable Abandoned Cart Recovery

To enable abandoned cart recovery in Shopify, go to Settings > Checkout > Abandoned checkouts. From there, you can select the email template you want to use for your abandoned cart recovery emails.

Step 2: Customize Your Emails

Customizing your abandoned cart recovery emails is an important step that can make a big difference in your success rate. Use personalized language and make offers that are specific to the products in the customer’s cart. You can also use dynamic placeholders to insert the customer’s name and other cart information, which will make the email feel more customized.

Step 3: Test Your Emails

Before you start sending out abandoned cart recovery emails to customers, test them to make sure they are working properly. Send a test email to yourself and check that the links work and that the email looks good on both desktop and mobile devices.

Step 4: Send Your Emails

Once you are ready to start sending abandoned cart recovery emails to customers, Shopify will automatically send them out based on the schedule you have set. You can also track the results of your abandoned cart recovery campaigns within Shopify’s analytics dashboard.

Best Practices For Abandoned Cart Recovery

To maximize the effectiveness of your abandoned cart recovery campaigns, follow these best practices:

1. Send Emails Quickly

The faster you can send out abandoned cart recovery emails, the better your chances of converting the customer into a sale. Shopify offers the option to send emails within specific timeframes after the customer abandons their cart, so consider setting the timeframe as short as possible.

2. Send Multiple Emails

Don’t give up on the customer after just one abandoned cart recovery email. Some customers may need to be reminded more than once to complete their purchase. Consider setting up a series of emails that are sent out over a period of time to increase your chances of conversion.

3. Offer Incentives

Sometimes all it takes to convert an abandoned cart into a sale is a little incentive. Consider offering a discount or free shipping for customers who complete their purchase. Just be sure to make the incentive specific to the products in the customer’s cart, so it feels like a personalized offer.

4. Keep Your Branding Consistent

Make sure your abandoned cart recovery emails are consistent with your overall branding. Use your logo and brand colors and make sure the messaging is consistent with your company’s tone and voice.


Abandoned cart recovery is a powerful tool that can help online retailers recover lost sales and create a more personalized shopping experience for their customers. By following best practices and setting up a customized recovery campaign within Shopify, you can unlock the full potential of this feature to boost your revenue and build lasting relationships with your customers.

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