As technology continues to advance, voice search is becoming a more popular way for shoppers to find products online. By 2022, it is estimated that voice-based shopping will reach $40 billion in the United States alone. This means that Shopify store owners need to start thinking about how voice search is impacting their online business.
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Understanding Voice Search
To understand the impact of voice search on your Shopify store, it’s important to first understand how it works. Voice search refers to any search that is conducted using a voice-enabled device such as a smartphone, smart speaker, or home assistant. Instead of typing out a query, users speak into the device and ask for information. This can include anything from asking for the weather to finding a specific product.
Increased Use of Voice Search
One of the most significant impacts of voice search on your Shopify store is the increased use of this technology by consumers. As more people purchase smart speakers and use voice assistants on their smartphones, the number of voice-based searches is only going to increase. This means that Shopify store owners need to optimize their sites for voice search to take advantage of this trend.
Optimizing Your Shopify Store for Voice Search
There are several ways that you can optimize your Shopify store for voice search:
Use Long-tail Keywords
When optimizing for voice search, it’s important to use long-tail keywords that mimic the way people speak. Instead of using short, generic keywords, focus on using conversational phrases that people would use when speaking. For example, instead of optimizing for “running shoes,” try optimizing for “what are the best running shoes for women?”
Optimize for Featured Snippets
Featured snippets are the short snippets of content that appear at the top of search engine results pages (SERPs). When optimizing for voice search, it’s important to optimize your content for featured snippets. This means providing concise answers to common questions that people might ask about your products.
Improve Site Speed
Site speed is an important factor in all types of search optimization, and voice search is no exception. In fact, site speed is even more important for voice search than it is for traditional text-based searches. This is because people expect quick answers when they use voice search. Make sure that your Shopify site is optimized for speed to ensure that you are providing a great user experience for voice search users.
Create Conversational Content
Creating conversational content is another important way to optimize your Shopify store for voice search. Instead of using formal language and complex sentences, try to create content that is easy to understand and conversational. This will help increase the chances that your site will appear in voice search results.
Conclusion
As voice search continues to grow in popularity, it’s important for Shopify store owners to understand how this technology is impacting their online store. By optimizing your site for voice search, you can increase your visibility and attract more customers. Keep in mind that voice search is still a relatively new technology, so there is no one-size-fits-all approach to optimizing for this type of search. However, by following the tips outlined in this article, you can take advantage of the growing trend towards voice-based searches and stay ahead of the competition.