As an online seller, you’re always looking for ways to keep your customers coming back to your store. One of the most effective ways to do that is to set up a retargeting campaign on Shopify. Retargeting campaigns work by targeting people who have already visited your store or have previously interacted with your brand. This is done by using cookies that track their online behavior and serving them with targeted ads as they browse the web. In this article, we’ll guide you through the process of setting up a successful retargeting campaign on Shopify.
Table of Contents
1. Determine Your Objectives
Before you start setting up your Shopify retargeting campaign, you need to determine what your objectives are. What do you want to achieve from this campaign? Are you looking to increase traffic to your website? Do you want to boost your sales? Knowing your objectives beforehand will help you plan your campaign accordingly.
2. Identify the Platforms You Want to Advertise On
The next step is to identify the platforms you want to advertise your retargeting campaign on. You can choose to advertise on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, as well as through Google AdWords. These platforms have retargeting options built into their advertising systems, which makes targeting your customers easier.
3. Install A Retargeting Pixel
After identifying the platforms you want to advertise on, you will need to install a retargeting pixel on your Shopify store. A retargeting pixel is a piece of code that is placed on your website and enables the platform to track your customers’ online behavior. To install a retargeting pixel on Shopify, you will need to follow the platform’s instructions. For example, to install Facebook’s retargeting pixel, you will need to create a Facebook Ads account and go to your Shopify store’s "Online Store" tab and click on "Preferences."
4. Create Custom and Lookalike Audiences
Once you have installed your retargeting pixel, you can create custom and lookalike audiences on the platforms you want to advertise on. Custom audiences are created from your website visitors’ data, while lookalike audiences are created from the data of your existing customers. These audiences can be used to serve targeted ads to people who are more likely to be interested in your products or services.
5. Set Your Campaign Budget
Setting a budget is crucial for any advertising campaign, including retargeting campaigns. You will need to determine how much you want to spend on your campaign and allocate your budget accordingly. Most platforms allow you to set your budget daily or for the duration of your campaign. You can also choose to set a maximum bid for your ads.
6. Create Your Ads
Once you have set your budget, it’s time to create your ads. Your retargeting ads should be targeted and specific to your customers’ interests. They should also be visually appealing and have a call-to-action that entices viewers to click on the ad. You can create different ad formats, such as images, videos, and carousel ads, to test which performs best.
7. Launch Your Campaign
After creating your ads, review them and ensure they meet your campaign objectives. If they do, it’s time to launch your Shopify retargeting campaign. You can launch your campaign on the platform of your choice and track your progress through their advertising system.
8. Monitor and Optimize Your Campaign
Once your campaign is live, you will need to monitor its performance regularly. You can use analytics tools to track your campaign metrics, such as impressions, clicks, and conversions. You can then optimize your campaign based on these metrics by adjusting your budget, targeting options, or changing your ad creative.
A retargeting campaign is a valuable tool for any online seller looking to increase traffic to their website and boost sales. By following these eight steps, you can set up a successful Shopify retargeting campaign that targets your existing customers and drives them back to your store. Remember to identify your objectives, choose your advertising platforms, install your retargeting pixel, create custom and lookalike audiences, set your budget, create your ads, launch your campaign, and monitor and optimize your campaign regularly.