Shopping has always been an experience that customers looked forward to. However, in the digital age, there are newer, more convenient ways of shopping that customers seem to prefer. According to a study conducted by Statista, mobile e-commerce sales are expected to reach $3.56 trillion by 2021. This presents a huge opportunity for retailers to give their customers a seamless shopping experience on their mobile devices. Salesforce Commerce Cloud, formerly known as Demandware, is a cloud-based platform that enables retailers to provide their customers with an unbeatable mobile shopping experience.
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What Is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based e-commerce platform that enables retailers to build, run, and manage e-commerce sites that provide the ultimate shopping experience for the customer. The platform is highly customizable and can be tailored to meet the specific needs of the retailer. The platform is designed to help retailers increase sales, improve customer loyalty, and enhance the overall customer experience.
Benefits Of Using Salesforce Commerce Cloud
Customization
Salesforce Commerce Cloud is highly customizable. Retailers can tailor the platform to meet their specific needs and requirements. The platform allows retailers to create a user interface that aligns with their brand image and is consistent across all devices. Retailers can also add features to the platform as needed and make changes to the platform in real-time.
Mobile Optimization
In today’s world, customers prefer to shop on their mobile devices. Salesforce Commerce Cloud is designed to deliver seamless shopping experiences across all devices, including smartphones, tablets, and desktops. The platform is optimized for mobile devices and ensures that the shopping experience is consistent across all devices, making it easy for customers to browse, buy, and manage their purchases on the go.
Scalability
Salesforce Commerce Cloud is a highly scalable platform. The platform can accommodate the needs of retailers of all sizes, from small businesses to large enterprise-level organizations. As a retailer’s business grows, the platform can be scaled up to meet the growing demands of the business.
Personalization
Salesforce Commerce Cloud enables retailers to provide their customers with personalized shopping experiences. The platform uses data analytics to track customer behavior and personalize the shopping experience accordingly. Retailers can use this data to recommend products that customers are more likely to buy and send personalized offers to customers based on their browsing history.
Security
One of the biggest concerns for retailers when it comes to e-commerce is security. Salesforce Commerce Cloud uses the latest security measures to ensure that customer data is protected at all times. The platform is fully compliant with PCI-DSS standards, which means that all transactions are secure and fully encrypted.
Customer Service
Salesforce Commerce Cloud includes customer service tools that enable retailers to provide their customers with exceptional service. The platform includes features such as live chat, email support, and social media integration. This makes it easy for customers to get in touch with the retailer and get their queries resolved quickly.
Conclusion
Salesforce Commerce Cloud is a powerful platform that enables retailers to deliver the ultimate mobile shopping experience to their customers. With its customizable features, mobile optimization, scalability, personalization, security, and customer service tools, retailers can create an e-commerce site that aligns with their brand image and meets the needs of their customers. As mobile e-commerce sales continue to rise, retailers who invest in this platform will be able to stay ahead of the competition and provide their customers with the convenience and exceptional shopping experience they deserve.