PrestaShop is a widely-used open-source e-commerce platform, which offers a wide range of modules to help increase sales. When it comes to the effectiveness of these modules, the choices can be overwhelming. However, in this article, we’ve compiled some of the best PrestaShop modules that are guaranteed to help increase your sales and profitability.
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Abandoned Cart Reminder
Abandoned shopping carts are a common issue that can lead to a significant loss of sales. That’s where the Abandoned Cart Reminder module comes in. This module sends an automatic email to customers who have left items in their cart without checking out. These emails are usually personalized and offer the incentive of a discount or free shipping for customers who complete their purchase.
This module has been proven to help recoup lost sales and increase conversions. It’s a great way to remind customers of the items they’ve left behind while also providing an incentive to make a purchase.
One-Click Checkout is an excellent module that can help improve the checkout experience for your customers. With this module, customers can complete their purchase with just a single click, without the need to manually enter their billing and shipping information every time they make a purchase.
This module is also known as "Guest Checkout". It’s an excellent option for casual shoppers who don’t want to go through the process of creating an account or logging in every time they visit your store. This smooth checkout process can help to capture more sales while also making your customers feel more satisfied with their purchase experience.
The Social Login module can help to simplify the registration process for your customers. This module allows customers to log in using their social media profiles instead of creating a new account or remembering their login details. Social Login can help speed up the process of creating an account, which is a significant barrier for some customers during the checkout process.
This module can help to reduce the number of abandoned carts, as customers don’t need to go through the hassle of creating a new account. Additionally, Social Login enables you to collect valuable data, such as the customer’s name, email, and birthday.
Cross-Selling by Category
Cross-selling is a powerful technique used to encourage customers to purchase complementary products during the checkout process. Cross-Selling by Category is a module that displays related products on the product pages in the same category. This technique encourages customers to purchase more products and can help to drive up your average order value.
This module has been proven to be effective in increasing sales and profitability. It encourages customers to purchase additional products without being too pushy in the sales process.
Loyalty programs are a great way to encourage repeat business and build customer loyalty. The Loyalty Program module rewards customers for making purchases and completing certain actions, such as leaving a review or sharing the store on social media.
This module helps to encourage customers to shop more often, as they receive rewards for their actions. Additionally, this module can improve customer engagement by encouraging them to leave reviews and share the store with their friends.
The PrestaShop modules listed above are just a few examples of the many powerful tools available to help you increase sales and profitability. By implementing these modules, you can help to improve your store’s conversion rates, average order value, and customer satisfaction.
When choosing PrestaShop modules, make sure to carefully consider your specific needs and goals. Choose modules that are optimized for your store and provide your customers with the best experience possible. Good luck!