How To Use PrestaShop To Sell Customizable Products

A Man Holding a Credit Card for an Online Purchase

PrestaShop is a popular open-source e-commerce platform that allows businesses to create and manage online stores with ease. One of the many benefits of using PrestaShop is the ability to sell customizable products, providing customers with a unique shopping experience while increasing sales revenue for the business. In this article, we will discuss how to use PrestaShop to sell customizable products.

1. Choose a customizable product solution

Before implementing customizable products on your PrestaShop site, you’ll need to choose a customizable product solution. This could include a product customizer module or an integration with a third-party tool like CustomInk or Printful. The solution you choose will depend on your business needs and budget.

2. Install and configure your chosen solution

Once you have selected a customizable product solution, you’ll need to install and configure it on your PrestaShop site. Follow the installation and setup instructions provided by your solution provider to ensure seamless integration with your site.

3. Create customizable products

Once your solution is configured, you can begin creating customizable products. This is where you can get creative and offer your customers unique and personalized products. Consider offering customizations like color, size, and text options to give customers full control over their purchase.

4. Set pricing for customizable products

Setting pricing for customizable products can be tricky. Consider the additional labor and material costs that come with customizing products when determining the price. You may also want to offer tiered pricing for larger order quantities or offer discounts for repeat customers.

5. Display customizable products on your site

Once your customizable products are created, it’s time to display them on your site. Make sure to give them prominent placement on your homepage and in your product catalog to catch customers’ attention. Consider creating a separate category for customizable products to make them easier to find.

6. Test your customizable products

Before launching your customizable products to the public, be sure to thoroughly test them. Check the user experience, make sure the customization options are working correctly, and review the pricing to ensure it’s accurate and reasonable.

7. Launch and promote your customizable products

Once testing is complete, it’s time to launch and promote your customizable products. Use social media and email marketing to alert customers of the new offerings and consider offering special promotions for a limited time to further drive sales.


Customizable products are a great way to provide unique shopping experiences for your customers while increasing sales revenue. Using PrestaShop and a customizable product solution, businesses can easily implement this feature and reap the benefits. By following these steps, you can successfully launch and promote customizable products on your PrestaShop site.

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