As an online store owner, it can be challenging to determine whether your PrestaShop store is performing at its best. There are various factors to consider, such as traffic, conversions, and revenue. The best way to assess your store’s performance is by tracking metrics. In this article, we’ll discuss how to track your PrestaShop store’s performance with metrics.

What Are Metrics?

Metrics refer to quantifiable measurements that give insight into your PrestaShop store’s performance. These measurements are used to track progress, performance, and success. They also help to identify areas that require improvement. Metrics come in different types such as:

• Traffic Metrics
• Conversion Metrics
• Revenue Metrics

All of these give you different information about how your store is performing.

Tracking Traffic Metrics

Traffic metrics give you insights into your customers’ behaviour as they navigate through your store. These metrics help you identify areas that receive the most traffic and those areas which need improvement. Some of the traffic metrics you should track in your PrestaShop store include:

• Page Views: How many pages on your site your visitors are viewing each time they visit
• Unique Visitors: How many unique visitors are coming to your website
• Bounce Rate: The percentage of visitors who visit one page and navigate away
• Time on Site: How long a typical visitor spends on your website
• Exit Pages: The last pages viewed before a user leaves your website

Tracking your traffic metrics enables you to identify high-traffic areas on your platform where you can feature your products and services more prominently.

Measuring Conversion Metrics

Conversion metrics give you insights into how your store is converting visitors into customers. These metrics are vital because they help you understand the effectiveness of your store’s marketing initiatives, including search engine optimisation, pay-per-click advertising, social media promotions, etc.

Conversion metrics include:

• Conversion Rate: The rate at which visitors convert into customers on your website
• Average Order Value: The average amount spent per order
• Cart Abandonment Rate: The percentage of people who add items to their cart but do not complete the purchase
• Checkout Conversion Rate: The rate at which visitors who arrive on your checkout page convert into customers

Measuring your conversion metrics can reveal the areas you need to improve to convert more visitors into customers. The data can also help you optimise your pricing or indicate which payment options are most favoured by your customers.

Tracking Revenue Metrics

Revenue metrics give you an idea of how much money your PrestaShop store is generating. These metrics comprise sales data, average order values, and revenue per visitor. Some of the revenue metrics you should track include:

• Gross Revenue: The total revenue generated by your store
• Net Revenue: Gross revenue minus the cost of goods sold
• Average Order Value: The average amount spent on orders
• Revenue per Visitor: The revenue generated per visitor

Tracking your revenue metrics is vital to determine the efficacy of your pricing strategy. Additionally, it is an opportunity to identify any drop-offs in revenue and take immediate action based on the data.

Conclusion

In summary, tracking your PrestaShop store’s performance with metrics has never been more critical. A consistent tracking routine of your store’s performance metrics is fundamental to building success, identifying any obstacles, and building a comprehensive approach to growing your business. By monitoring your traffic, conversion, and revenue metrics, you can identify issues and make data-driven decisions to optimise your PrestaShop store.