Promotions and discounts are a great way to attract customers and increase sales in your online store. PrestaShop, a popular e-commerce platform, makes it easy for merchants to set up various types of promotions and discounts. In this article, we will guide you through the steps to create promotions and discounts in PrestaShop.
Table of Contents
Step 1: Choose The Type of Promotion
PrestaShop offers different types of promotions, so the first step is to choose the one that suits your needs. To create a promotion, go to the Price Rules section in the back office and click on Add new rule.
A cart rule is a promotion that applies a discount or a gift to the customer’s cart based on a set of conditions. It can be created for all customers or specific customer groups. For example, you can offer a discount of 20% on orders above $100 for all customers.
Catalog Price Rule
A catalog price rule is a promotion that applies a discount to one or more products in your store. It can be created for all customers or specific customer groups. For example, you can offer a discount of 10% on all t-shirts in your store.
Step 2: Set The Conditions
After choosing the type of promotion, you need to set the conditions that trigger the promotion. For cart rules, you can set conditions based on the cart’s value, products in the cart, customer group, shipping carrier, and more. For catalog price rules, you can set conditions based on product categories, manufacturers, attributes, and more.
Step 3: Set The Actions
Once you have set the conditions, you need to set the actions that apply to the promotion. For cart rules, you can apply a discount as a percentage or a fixed amount, offer free shipping, or provide a free gift. For catalog price rules, you can apply a discount as a percentage or a fixed amount.
Step 4: Configure The Settings
In this step, you need to configure the settings for your promotion. You can set the promotion’s name, description, start and end date, priority, and more. You can also preview the promotion’s impact on your store before saving it.
Step 5: Save The Promotion
After configuring the settings, you can save the promotion. PrestaShop allows you to preview the promotion in the front office to see how it looks and adjust it if needed.
Step 6: Promote The Promotion
Once you have created the promotion, it’s time to promote it. You can do this by adding a banner or a slider to your website’s home page, sending an email to your subscribers, or promoting it on social media.
Promotions and discounts are an effective way to attract and retain customers in your online store. PrestaShop offers various types of promotions and discounts to help you increase sales and grow your business. By following these simple steps, you can easily set up promotions and discounts in PrestaShop and start seeing the benefits.