Cross-selling and up-selling are two essential techniques that can help e-commerce store holders to boost their revenue by selling more products to their customers. Cross-selling is the process of offering customers complementary products based on their previous buyings. Up-selling, on the other hand, is the process of encouraging customers to purchase more expensive products than they originally intended.
PrestaShop is an open-source e-commerce platform that provides merchants with the necessary tools to sell their products online. This article will guide you through the process of configuring cross-selling and up-selling in PrestaShop.
Table of Contents
Step 1 – Install PrestaShop
Before we dive into the process of setting up cross-selling and up-selling in PrestaShop, it is essential to have PrestaShop installed. If PrestaShop is not installed, you can do that by following the installation guide available on the official website.
Step 2 – Configure Cross-selling in PrestaShop
The first thing to do is to configure cross-selling in PrestaShop. Follow the steps below to achieve this:
Step 2.1 – Access Product Page
Open your PrestaShop backend, hover over the “Catalog” tab, and click on “Products.”
Step 2.2 – Choose Product to Cross-Sell
Upon getting to the product dashboard, select the product you want to cross-sell with other products on your store.
Step 2.3 – Cross-Sell Tab
Scroll down to “Cross-Selling” and click on the “Yes” button to enable cross-selling on the product.
Next, click on “Add a new product” to select the complementary products that you want to cross-sell with the primary product.
Step 2.4 – Add Complementary Products
From the list of products that pops up, select the products that you want to cross-sell. You can select as many complementary products as you want. Click “Save” to complete the process.
Step 3 – Configure Up-Selling in PrestaShop
Next, we need to configure up-selling in PrestaShop. Here’s how to do it:
Step 3.1 – Access Product Page
Navigate to the product dashboard as described in Step 2.1 above.
Step 3.2 – Choose Product to Up-Sell
Select the product you want to up-sell with more expensive products on your store.
Step 3.3 – Up-Selling Tab
Scroll down to “Up-Selling” and click on the “Yes” button to enable up-selling on the product.
Step 3.4 – Add More Expensive Products
Click on “Add a new item” and select a more expensive product that you want to up-sell. You can add as many items as you want.
Step 3.5 – Price Offer
Set a price offer for the item that you want to up-sell. You can either set a fixed price or a percentage discount off the original price.
Cross-selling and up-selling are both techniques that can help increase sales in your e-commerce store. With the guide above, you can now enable these features in PrestaShop and increase your store’s profitability. Start offering complementary products and more expensive options to your customers, and watch your revenue grow.