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As an online retailer, one of the most effective ways to increase sales and improve customer satisfaction is to make it easy for your customers to keep track of the products they are interested in purchasing. One way to achieve this is by implementing a wishlist feature on your e-commerce website using the PrestaShop platform.
In this article, we will provide a step-by-step guide on how to create a wishlist feature for your PrestaShop site that will help your customers save products they are interested in, and eventually convert into sales.
Step 1: Install and activate the Wishlist module
The first step in creating a wishlist for your PrestaShop site is to install and activate a wishlist module. There are various modules available in the PrestaShop marketplace, both free and paid. Some of the popular ones include:
- Wishlist by PrestaShop
- MyWishlist by PrestaShop
- Wishlist Advanced by Webkul
You can choose the one that best suits your needs. Once you have installed and activated the module, you can start customizing the wishlist feature.
Step 2: Configure the wishlist settings
After you have installed and activated the wishlist module, the next step is to configure the settings for the wishlist feature on your site. You can access the module’s configuration page from the back-end of your PrestaShop site.
Here are some of the settings you can customize:
- Enable or disable the wishlist feature
- Show or hide the "Add to wishlist" button on category and product pages
- Limit the number of products a customer can add to their wishlist
- Allow or disallow guests to create a wishlist
- Enable or disable email notifications for customers when a product on their wishlist goes on sale
Make sure to save your settings once you have made changes.
Step 3: Customize the wishlist display
Once you have configured the wishlist settings, the next step is to customize the display of the wishlist on your site. You can do this by adding the wishlist block to your site’s header, footer, or sidebar.
You can access the module’s customization page to choose the layout and design of your wishlist block. You can also add or remove different elements such as the product image, name, price, and quantity.
Step 4: Test the wishlist feature
Before you launch the wishlist feature on your site, it’s important to test it thoroughly to ensure it is working as expected. You can do this by adding products to your own wishlist as a customer would and checking the functionality of the wishlist feature.
Make sure that the "Add to wishlist" button appears on product and category pages, and that products are added and removed from the wishlist correctly. Also, test any email notifications that you have enabled and make sure they are delivered to your email inbox.
Step 5: Promote the wishlist feature to customers
Once you have tested the wishlist feature and are satisfied with its functionality, it’s time to promote it to your customers. You can do this by adding a banner or pop-up to your site advertising the wishlist feature and its benefits.
You can also promote the wishlist feature through email campaigns or social media. Make sure to highlight the benefits of using the wishlist feature such as being able to save products for later and receiving notifications when products go on sale.
Implementing a wishlist feature on your PrestaShop site is a great way to increase customer satisfaction, improve retention, and ultimately boost sales. By following these steps, you can create a wishlist feature quickly and easily, and start reaping the benefits of this powerful e-commerce tool.