How To Create A PrestaShop Referral Program For Your Customers

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Marketing your business can be challenging. With so many marketing techniques and strategies, choosing the right one can be confusing. The referral program is one marketing technique that can help your business achieve growth. It is a cost-effective way to promote your products and services to a new audience. In this article, we will show you how to create a referral program for your PrestaShop store.

What is a Referral Program?

A referral program is a marketing technique where an existing customer is rewarded for bringing in a new customer. In a referral program, customers are incentivized to promote your business. They are given rewards, bonuses, or discounts for every new customer they bring in.

Benefits of a Referral Program

Here are some benefits of having a referral program:

  • Cost-Effective: Referral programs are cheaper than other marketing techniques.
  • Increased Sales: Referral programs can help you increase sales by bringing in new customers.
  • Trust: Referral marketing can build trust and credibility between your business and potential customers.
  • Loyal Customers: Referral programs can help you build loyal customers.
  • Word-of-Mouth Marketing: Referral marketing can encourage word-of-mouth marketing for your business.

Creating a Referral Program in PrestaShop

Creating a referral program in PrestaShop is easy. Here are the steps to follow:

Step 1: Choose a Referral Program Type

There are different types of referral programs, and you will need to choose the one that suits your business. These types include:

  • Percentage-Based: This type of referral program rewards customers with a percentage of the sale amount for every new customer they bring in.
  • Fixed Amount: This type of referral program rewards customers with a fixed amount for every new customer they bring in.
  • Points-Based: This type of referral program rewards customers with points for each new customer they bring in. The points can be redeemed for discounts or other rewards.

Step 2: Choose Incentives

You will need to choose incentives that will motivate your customers to promote your business. Here are some examples:

  • Discounts: Offer discounts to customers who bring in new customers.
  • Bonuses: Offer bonuses for customers who bring in a specific number of new customers.
  • Free Products: Offer free products or services to customers who bring in new customers.

Step 3: Set Up Your Referral Program

Once you have chosen your referral program type and incentives, you can set up your referral program in PrestaShop. Here are the steps:

  • Install a Referral Module: PrestaShop has many referral modules that you can install to create your referral program. Choose a module that suits your business and install it.
  • Set Up the Referral Program: After installing the referral module, you will need to set up your referral program. Enter the details of your referral program, including the incentives and rules.

Step 4: Promote Your Referral Program

Promote your referral program to your customers to encourage them to participate. Here are some ways to promote your referral program:

  • Email: Send an email to your customers telling them about your referral program.
  • Social Media: Use social media platforms to promote your referral program.
  • Blog: Include your referral program in your blog posts.
  • Website: Include your referral program on your website.


In conclusion, creating a referral program for your PrestaShop store can be an effective way to grow your business. It is cost-effective, increases sales, builds trust, and encourages loyal customers. Follow the steps outlined in this article to create a referral program that will work for your business. Remember to incentivize your customers and promote your referral program to get the most out of it.

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