Magento is an open-source e-commerce platform that has been trusted by businesses for years. Magento 2 is the latest version of this platform, which comes with more advanced features and functionalities. If you are running an online store, Magento 2 is the solution you need to take your business to the next level. However, despite its incredible features, Magento 2 SEO can be quite challenging to tackle. In this article, we will discuss the common mistakes people make with Magento 2 SEO.
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Overlooking the importance of keyword research
One of the most common mistakes people make when it comes to Magento 2 SEO is overlooking the importance of keyword research. Keyword research is one of the most crucial steps when it comes to optimizing your Magento 2 website, as it helps you to identify the exact phrases and words that people are using to search for products or services like yours.
Without proper keyword research, it’s almost impossible to optimize your website for the right keywords, which means that you may end up attracting the wrong traffic to your site. This can result in a high bounce rate, which is detrimental to your website’s SEO performance.
Ignoring the technical SEO
Magento 2 is a powerful e-commerce platform, but if you don’t optimize it for technical SEO, you may not get desired results when it comes to search engine rankings. When optimizing your Magento 2 website, it’s essential to ensure that it is technically sound and meets all the technical requirements for SEO.
The technical aspects of SEO include aspects such as website speed, website structure, indexing, sitemap, robots.txt, and site errors, among others. Ignoring these technical aspects can result in poor rankings, which can hurt your brand.
Focusing on the homepage only
Many people believe that optimizing the homepage is enough to get their Magento 2 website ranked on search engines. However, this is far from the truth. Search engines prioritize pages that provide valuable information and solve the problems of their users; therefore, optimizing the homepage only could result in missed opportunities.
Every page on your Magento 2 website is essential because each page provides a unique experience to the user. When optimizing your Magento 2 website, ensure that all pages are optimized, from product pages to category pages.
Duplicate content
Duplicate content is one of the most significant issues for webmasters, regardless of the platform they are using. In Magento 2, duplicate content can cause serious SEO issues. Duplicate content occurs when you have two or more pages on your website that have the same content. This issue can occur when you use different URL versions, for example, www.example.com and example.com.
When search engines crawl your website and find duplicate content, they don’t know which one to rank, which can affect your website’s SEO performance. To avoid this issue, ensure that you use canonical URL meta tags, have unique descriptions for each page, and avoid using duplicate content.
Not optimizing images
Images play a critical role in driving traffic to your Magento 2 website. However, many people neglect the importance of optimizing images for search engines. Images that are not optimized for SEO can lead to slower page speed, which can result in a higher bounce rate.
When optimizing images for Magento 2 SEO, ensure that they have descriptive file names, alt tags with relevant keywords, and are compressed to reduce page load time.
Conclusion
SEO is crucial for any online business that wants to succeed in today’s digital world. With the above common mistakes in mind, we hope that you’ll be able to avoid them and achieve success with your Magento 2 SEO. Remember, optimizing your Magento 2 website for search engines is an ongoing process that requires constant effort, and we hope that this article has provided you with the knowledge and insight you need to take your business to the next level.