Understanding Magento 2 SEO: Key Terms And Concepts

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With the world moving towards a digital age, businesses have had to keep up with the trends as well. One of the primary aspects of a successful online business is SEO or Search Engine Optimization, and Magento 2 offers numerous SEO functionalities for users to enhance their online presence. In this article, we will be discussing key terms and concepts of Magento 2 SEO.

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Magento 2 SEO – What Is It?

SEO in Magento 2 involves optimizing your website’s content, structure, and other technical components, giving it a better chance to rank higher on search engine results pages (SERPs). The primary goal of Magento 2 SEO is to drive traffic to your website organically and increase conversions.

Key Terms Of Magento 2 SEO

Here are some of the critical terms that will help you understand Magento 2 SEO better.

1. Meta Title

A meta title is the page title that appears on the SERP when the user searches for a particular keyword. The meta title tells the user what to expect from your website. For Magento 2, you can set the meta title in the page properties section under the ‘Search Engine Optimization’ tab.

2. Meta Description

The meta description is a brief description of what the user can expect to find on the website. It appears beneath the meta title on the SERP. For Magento 2, you can set the meta description in the page properties section under the ‘Search Engine Optimization’ tab as well.

3. Meta Keywords

Meta keywords are a group of words or phrases that describe the content of the website. However, search engines are currently ignoring meta keywords as a ranking factor.

4. Canonical URL

A canonical URL is the preferred URL of your website that you want search engines to index. Magento 2 allows you to set the canonical URL in the page properties under the ‘Search Engine Optimization’ tab.

5. Alt Text

Alt text or alternative text is the text that appears when an image fails to load. For Magento 2, adding descriptive alt text not only helps visually impaired users navigate the site better, but it also enhances the website’s SEO by giving more context to the search engines.

6. URL Rewrite

URL Rewrite helps you customize URLs for specific pages of your website. You can make use of URL Rewrite for Magento 2 to make the URL more user-friendly and SEO-friendly.

Key Concepts Of Magento 2 SEO

1. Responsive Design

With more users accessing the internet through mobile devices, responsive design has become more critical. Magento 2 provides a mobile-friendly environment to your website, which boosts its SEO ranking.

2. Page Speed

Page speed is an essential factor for search engines ranking your website. Magento 2 SEO has incorporated features to boost page speed, such as image optimization and CSS/JS minification.

3. Sitemap

A sitemap is a file that lists all the pages of your website and helps search engines to crawl and index them. Magento 2 has automated sitemap creation, which allows you to configure sitemap settings for categories, products, and pages.

4. Content

Content is king, and it plays a critical role in Magento 2 SEO. Your website needs to have original, relevant, and engaging content that not only attracts users but also gives the search engines a better understanding of the website.

5. Backlinks

Backlinks help search engines to determine the relevance and authority of a website. Magento 2 SEO has integrated features to help you build backlinks, such as social media sharing and guest posting.


Magento 2 SEO is an essential aspect of building a successful online business in today’s digital age. By understanding key terms and concepts of Magento 2 SEO, you can boost your website’s ranking on the SERPs and drive organic traffic to your site, ultimately leading to increased conversions.

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