How To Use Pagination For Magento 2 SEO

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As an eCommerce platform, Magento 2 offers a lot of customization options to improve the SEO of a website. One such option is pagination, which is used to break up long lists of products into smaller, more manageable pages. Pagination can help improve the user experience of a website as well as improve its SEO. In this article, we’ll take a detailed look at how to use pagination for Magento 2 SEO.

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What is Pagination and Why is it Important for SEO?

Pagination is a technique that allows website visitors to navigate through a large list of products or content by breaking it up into smaller, more manageable pages. Pagination is a common feature on many websites, including eCommerce platforms like Magento 2.

Pagination is important for SEO because it allows search engines to crawl and index all the pages of a website that contains a lot of content. A website with a lot of content that is not divided into pages can be difficult for search engines to crawl. This can result in some pages not being indexed, which can negatively impact the website’s SEO.

How to Enable Pagination in Magento 2

To enable pagination in Magento 2, follow these steps:

Step 1: Login to Your Magento 2 Admin Panel

To login into your Magento 2 admin panel, enter your website URL followed by "/admin" in your browser.

Step 2: Navigate to Stores > Configuration

From the Magento 2 admin panel, navigate to Stores > Configuration.

Step 3: Expand the Catalog Tab

From the Configuration screen, expand the Catalog tab.

Step 4: Expand the Catalog Options

From the Catalog tab, expand the Catalog Options section.

Step 5: Configure Pagination Settings

From the Catalog Options section, you can configure the following pagination settings:

  • Pagination Frame: Determine the number of pages shown in the pagination navigation bar.
  • Pagination Frame Skip: Determine the number of pagination pages that should be skipped.
  • Page Range Displayed: Determine the number of pagination pages displayed in the pagination navigation bar.
  • Display Page Numbers: Enable or Disable the display of page numbers in the pagination navigation bar.
  • Display Page X of Y: Enable or Disable the display of the current page number and total number of pages in the pagination navigation bar.
  • Allow All Products Per Page: Enable or Disable the ability to set the number of products displayed per page to "All."
  • Default Products per Page: Set the default number of products to be displayed per page.
  • Available Products per Page: Set the available number of products to be displayed per page.

Best Practices for Using Pagination in Magento 2

Here are some best practices for using pagination in Magento 2:

1. Use a Consistent Pagination Structure

When using pagination, make sure to use a consistent pagination structure throughout your website. Consistency makes it easier for search engines to crawl and index your pages.

2. Set the Rel=Prev and Rel=Next Attributes

To help search engines understand the relationship between pages in a series, set the rel=prev and rel=next attributes. The rel=prev attribute should be used on all pages except the first page, while the rel=next attribute should be used on all pages except the last page.

3. Use a Canonical Link Element

To avoid duplicate content issues, make sure to use a canonical link element on all pages in a series. The canonical link element tells search engines which page is the original or primary page.

4. Ensure Pagination Does Not Affect Navigation

Pagination should not affect the navigation of a website. Make sure that users can easily navigate through the pages of a series and back to the main product or content pages.

5. Avoid Using JavaScript Pagination

JavaScript pagination can be difficult for search engines to crawl and index. Avoid using JavaScript pagination if possible.

Conclusion

By using pagination for Magento 2 SEO, you can help search engines crawl and index all the pages of your website. This improves the user experience of your website and can improve its SEO. By following best practices for using pagination, you can ensure that your website is easy to navigate and crawl for search engines.

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