When it comes to SEO for Magento 2, one of the most important factors is selecting the right keywords. Google Keyword Planner is a powerful tool for keyword research that can help you optimize your website for search engine results.
This guide will walk you through how to use Google Keyword Planner for Magento 2 SEO, including how to find relevant keywords for your website and how to use them to improve your SEO.
Table of Contents
Create An Account
Before you can start using Google Keyword Planner, you need to create a Google Ads account. Once you have created an account, log in to the Google Ads dashboard and click on "Tools & Settings." From there, click on "Keyword Planner" under the "Planning" section.
Using Google Keyword Planner
Once you have accessed Google Keyword Planner, there are a few different ways to use it to find relevant keywords for your Magento 2 website.
Find Keyword Ideas
If you are just starting your keyword research, the "Find new keywords" option is a great place to start. Simply enter a few basic keywords related to your business or industry, and Google Keyword Planner will generate a list of related keywords along with search volume data.
Get Search Volume Data
If you already have a list of keywords that you want to target, the "Get search volume and forecasts" option can provide valuable search volume data. This data can help you prioritize which keywords to target first and which ones may be less competitive.
Refine Your Keywords
The "Keyword Options" tab in Google Keyword Planner allows you to further refine your keyword ideas. Here, you can select options such as specific locations, languages, and even negative keywords to exclude from your list.
Using Keywords For Magento 2 SEO
Once you have a list of relevant keywords for your Magento 2 website, it’s important to know how to use them effectively to optimize your SEO.
Use Keywords In Main Areas
Include your target keywords in the main areas of your website such as your meta titles, descriptions, and page copy. This will help search engines understand what your website is about and improve your chances of ranking for those keywords.
Organize Your Content
Group your content around specific keyword themes to make it clear to search engines what each page is about. Use keyword-rich headings and subheadings to help search engines understand the structure of your content.
Monitor Your Results
Review your website analytics to track the performance of the targeted keywords. This will allow you to see which keywords are driving traffic to your site and which ones may need more optimization.
Proper keyword research and optimization are essential for Magento 2 SEO success. By using Google Keyword Planner to find relevant keywords for your website and incorporating them into your content and meta data, you can improve your chances of ranking higher in search results. Monitor your results over time, and continue to refine your approach to stay ahead of the competition.