As an e-commerce website owner, SEO is critical to your success. With so many factors to consider, it can be overwhelming. One of the best tools in your SEO arsenal is Ahrefs. In this article, we’ll show you how to use Ahrefs to improve your Magento 2 SEO.
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What is Ahrefs?
Ahrefs is a popular SEO tool that offers a comprehensive suite of features. It provides accurate and up-to-date data on backlinks, keywords, competitors, and traffic. Ahrefs makes it easier to perform keyword research, backlink analysis, and SEO audits.
Connect Ahrefs to Your Magento 2 Store
To start using Ahrefs for Magento 2 SEO, you’ll need to connect your store to Ahrefs. Here’s how to do it:
- Sign in to your Ahrefs account
- Click on "Site Explorer" on the dashboard
- Enter your website URL in the search bar
- Click on "Add new project"
- Fill in the details and click "Create project"
Once you complete these steps, you’ll have an Ahrefs project that’s connected to your Magento 2 store.
Perform Keyword Research
Keyword research is essential to the success of your Magento 2 SEO. With Ahrefs, you can perform keyword research easily. Here’s how:
- Log in to Ahrefs and go to "Keyword Explorer."
- Enter your primary keyword in the search bar.
- Click on "Search."
- Analyze the results to find relevant and high volume keywords.
- Use the "Keyword Difficulty" metric to gauge the competition level.
With Ahrefs keyword research, you’ll be able to identify relevant keywords that will help improve your Magento 2 SEO.
Analyze Competitors’ Backlinks
Competitors’ backlinks are a valuable resource for improving your Magento 2 SEO. Ahrefs makes it easy to analyze backlinks. Here’s how:
- Log in to Ahrefs and go to "Site Explorer."
- Enter your competitor’s website URL in the search bar.
- Click on "Search."
- Click on "Backlink" on the left-hand side.
- Analyze the backlinks to identify high-quality backlinks.
By analyzing your competitors’ backlinks, you’ll be able to identify opportunities for building your own backlinks.
Find Broken Backlinks
Broken backlinks can negatively impact your Magento 2 SEO. With Ahrefs, you can find broken backlinks quickly. Here’s how:
- Log in to Ahrefs and go to "Site Explorer."
- Enter your website URL in the search bar.
- Click on "Broken" on the left-hand side.
- Analyze the results to identify broken backlinks.
- Reach out to the website owner to replace the broken link with a working one.
By removing broken backlinks, you’ll improve your Magento 2 SEO and user experience.
Track Your Website’s Health
Tracking your website’s health is essential to your Magento 2 SEO success. Ahrefs provides a comprehensive health check that you can use to identify and fix any issues. Here’s how:
- Log in to Ahrefs and go to "Site Audit."
- Enter your website URL in the search bar.
- Click on "Start Audit" to start the audit.
- Analyze the results to identify any issues.
- Fix the issues to improve your website’s health and Magento 2 SEO.
By regularly auditing your website’s health, you’ll ensure that it performs optimally, improving your SEO and user experience.
Conclusion
Ahrefs is a robust SEO tool that’s essential to the success of your Magento 2 SEO strategy. By using Ahrefs, you’ll be able to perform keyword research, analyze competitors’ backlinks, find broken backlinks, and track your website’s health. With these features, you’ll be able to improve your website’s SEO, increase traffic, and drive sales.