How To Optimize Your Magento 2 Site’s URL Structure

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The URL structure of a website plays an essential role in search engine optimization. It helps search engines understand the hierarchy and organization of your website’s content, making it easier for them to crawl and index your pages. In Magento 2, you can optimize your site’s URL structure by following these tips and best practices.

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Use Short, Descriptive URLs

The URL of your web pages should be short and descriptive. It should accurately describe the content of the page and give users an idea of what they can expect to find on the page. Avoid using long and complicated URLs with random numbers and characters. For example, instead of using a URL like “,” use a URL like “”

Include Keywords in URLs

Including relevant keywords in your URL can help improve your search engine rankings. Use the keywords that accurately describe the content on the page in the URL. However, avoid stuffing too many keywords in the URL as it could harm your website’s ranking. A good rule of thumb is to use three to four relevant keywords separated by hyphens.

Use Lowercase Letters and Hyphens

It’s recommended to use lowercase letters and hyphens in your URLs for better readability and search engine friendliness. Using uppercase letters, spaces, or other special characters can make the URL more complicated and difficult to read. Moreover, URL structures with spaces and special characters may not be supported by all web browsers and applications, limiting your website’s usefulness.

Use Canonical URLs

Canonical URLs tell search engines which version of a URL is the preferred one. When multiple URLs lead to the same content, search engines might not know which one to index, resulting in duplicate content issues. A canonical URL avoids this problem by specifying the original and preferred URL that should be indexed. Magento 2 has a built-in canonical URL feature that can help keep your site’s contents organized and avoid duplicate content issues.

Implement a Logical Hierarchy

Plan your website’s content in a logical hierarchy, and let the URL structure reflect it. For example, start by creating categories that reflect the main topics your site covers, and then use subcategories to break down the content further. Finally, assign specific pages to the appropriate category and subcategory and use descriptive URLs to reflect that structure. This way, both search engines and users can easily understand your website’s organization and find content more easily.

Incorporate User-Friendly URLs

It’s important that your URLs are user-friendly. This means they should be easy to read and remember. A user-friendly URL can help increase click-through rates, encourage link-sharing, and improve the overall user experience. In addition, it makes it easier for users to remember the URL and come back to your site later. Always try to use short, descriptive, and easily remembered URLs for your web pages.


A well-structured URL can boost your website’s visibility, improve your search engine rankings, and provide a better user experience. Magento 2 provides a range of features and tools to help optimize your URL structure, including canonical URLs, configuration options, and control options for generating sequenced URLs automatically. Use the tips mentioned above to ensure that your site has a clean, logical, and user-friendly URL structure that can help you achieve better online visibility and drive more traffic to your store.

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