How To Optimize Your Magento 2 Site’s CMS Pages For SEO

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Magento 2 is a popular platform for building ecommerce websites. It offers a lot of features that can help you optimize your online store for search engines, but one aspect that is often overlooked is the optimization of CMS (Content Management System) pages. CMS pages are any pages on your website that contain content that is not tied to a product or category. These pages can include your homepage, about us page, blog posts, and more. Optimizing these pages for SEO can help improve your website’s visibility and drive more traffic to your store. In this article, we will explore some best practices for optimizing your Magento 2 site’s CMS pages for SEO.

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Conduct Keyword Research

Before you begin optimizing your CMS pages, it’s important to conduct keyword research. This will help you identify the keywords and phrases that people are using to search for products or services like yours. You can use tools like Google Keyword Planner and SEMrush to find relevant keywords.

Once you have a list of keywords, you can use them to optimize your CMS pages. Start by identifying the primary keyword for each page. This should be a keyword that is relevant to the content on the page and has a high search volume. Use this keyword in your page title, meta description, and throughout the page content.

Use Relevant Page Titles

The page title is one of the most important on-page SEO factors. It tells search engines what the page is about and also appears as the headline in search engine results pages (SERPs). Make sure your page title is relevant to the content on the page and includes your primary keyword. Keep the title under 60 characters to ensure it displays fully in SERPs.

Optimize Meta Descriptions

The meta description is the short blurb that appears under the page title in SERPs. While it doesn’t directly impact rankings, it can influence whether or not people click through to your website. Make sure your meta description is compelling and encourages people to click. Use your primary keyword and include a call-to-action (CTA) to entice people to visit your website.

Create High-Quality Content

The content on your CMS pages should be high-quality and provide value to your visitors. Use your primary keyword naturally throughout the content, but avoid keyword stuffing. Google penalizes websites that try to manipulate rankings by using irrelevant or excessive keywords.

Include images and videos on your pages to engage visitors and break up the text. Use proper formatting with headings, subheadings, and bullet points to make the content easy to read. Google rewards websites that provide a good user experience, so focus on creating content that is both informative and user-friendly.

Use Alt Tags

Alt tags are descriptions that are added to images and videos on your website. These descriptions help search engines understand what the image or video is about. Use a descriptive alt tag that includes your primary keyword for each image or video on your CMS pages.

Use Internal Links

Internal linking is the process of linking to other pages on your website. This helps search engines understand the structure of your website and which pages are important. It also encourages visitors to navigate to other pages on your website, which can improve the user experience.

Include internal links on your CMS pages that link to other relevant pages on your website. Use descriptive anchor text that includes your primary keyword to help search engines understand the topic of the linked page.

Ensure Pages Load Quickly

Page speed is a ranking factor in Google’s algorithm. Slow-loading pages can negatively impact your website’s ranking and user experience. Use a tool like Google PageSpeed Insights to analyze your website’s speed and identify areas for improvement.

There are several ways to improve your website’s speed, including optimizing images, minifying code, and using a content delivery network (CDN). Work with your web developer to implement these changes and ensure your CMS pages load quickly.


Optimizing your Magento 2 site’s CMS pages for SEO can help improve your website’s visibility and attract more traffic. Conduct keyword research to identify relevant keywords and use them to optimize your page titles, meta descriptions, and content. Create high-quality content that engages visitors and uses proper formatting. Use alt tags and internal links to help search engines understand your website’s structure and improve the user experience. Finally, ensure your pages load quickly to provide a positive user experience. By following these best practices, you can improve your website’s rankings and drive more traffic to your store.

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