If you’re running an online store, you know how important a good search bar can be. Visitors who can easily find what they’re looking for are more likely to make a purchase and return to your site in the future. But did you know that optimizing your site’s search bar can also help with Magento 2 SEO? Here’s how to do it.
Table of Contents
Ensure Your Site’s Search Functionality Works Properly
First and foremost, make sure that your site’s search functionality works properly. This means that your search bar should return accurate and relevant results when visitors type in keywords or phrases. If your search function isn’t working properly, visitors may become frustrated and leave your site, which will hurt your SEO.
To ensure your search function is working properly, do some testing. Try entering different search terms and see what results are returned. If the results aren’t accurate, you’ll need to tweak your search settings or configuration so that they are.
Use Relevant Keywords in Your Search Bar
When optimizing your search bar for Magento 2 SEO purposes, it’s important to use relevant keywords in the search bar. By doing so, you’ll help search engines understand what your site is about and what your products and services are.
Make sure to use keywords that are relevant to your products and services. For example, if you sell athletic shoes, you may want to include words like "running shoes," "athletic shoes," "workout shoes," etc. in your search bar.
Optimize Your Search Results Page
Once a visitor types in a search term and hits "enter," they will be taken to a search results page. This page is just as important as your search bar itself when it comes to optimizing for Magento 2 SEO.
To optimize your search results page, make sure that your results are relevant to the search term entered. Use accurate descriptions and titles for your products and make sure that they’re relevant to the keyword searched.
Additionally, consider adding filters to your search results page so that visitors can narrow down their search. This can help to improve the user experience and make it more likely that visitors will find what they’re looking for.
Consider Adding Auto-Suggest Functionality to Your Search Bar
Auto-suggest functionality can be a great addition to your search bar. This functionality suggests search terms to visitors as they type in their keywords or phrases. This can help to improve the user experience and make it more likely that visitors will find what they’re looking for.
From an SEO perspective, auto-suggest functionality can also help to create more pages for your site that are indexed by search engines. The more pages you have indexed, the more likely it is that your site will rank well in search results.
Use Canonical URLs
Finally, when optimizing your search bar for Magento 2 SEO purposes, be sure to use canonical URLs. Canonical URLs tell search engines which page is the "original" page. This can help to prevent duplicate content issues, which can harm your SEO.
In conclusion, optimizing your site’s search bar can be a great way to improve your Magento 2 SEO. By following the tips outlined above, you can ensure that your search function is working properly, use relevant keywords in your search bar, optimize your search results page, consider adding auto-suggest functionality, and use canonical URLs. With these optimizations in place, you’ll be well on your way to improving your site’s search visibility and driving more traffic and sales.