How Can I Optimize My Website’s Page Titles Using Magento 2 SEO?

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When it comes to optimizing your website for search engines, one of the most important factors to consider is the page titles. Page titles, also known as title tags, are displayed in the search engine results pages (SERPs) and are often the first thing that a potential customer sees about your website. Moreover, page titles also help search engines understand what the page is about, which can help improve its ranking.

In this article, we will discuss how you can optimize your website’s page titles using Magento 2 SEO.

Understanding Page Titles

Before we dive into optimization techniques, it’s important to understand what a page title is and why it matters for SEO.

A page title is the clickable headline that appears on the SERPs. It is also displayed at the top of the browser window and is often used by social media platforms as the title of shared links. The page title should accurately describe the content on the page and should include relevant keywords.

Search engines use the page title as a signal to determine what a page is about. Therefore, optimizing your page titles can help improve your website’s visibility for relevant search queries.

Best Practices for Page Title Optimization

Here are some best practices to follow when optimizing your website’s page titles:

Keep It Short and Sweet

Page titles should be no more than 60 characters long, including spaces. This is because search engines only display the first 60 characters of a page title in the SERPs. If your page title is too long, it will be truncated and may not accurately reflect the content of the page.

Include Targeted Keywords

Include relevant keywords in your page titles that reflect the content of the page. This helps search engines to understand what the page is about and can improve your visibility for relevant search queries.

However, it’s important to avoid keyword stuffing. Only include keywords that are relevant to the content of the page and use them in a natural way.

Use Branding

Include your brand name in the page title to help build brand recognition and trust. This is especially important if your website is a well-known brand or if you sell products that are associated with a particular brand.

Be Unique

Ensure that each page on your website has a unique page title. This helps search engines to understand the content of each page and can prevent duplicate content issues.

Optimizing Page Titles in Magento 2

Now that we have covered the best practices for page title optimization, let’s explore how you can optimize page titles on your Magento 2 website.

Use the Meta Title Field

In Magento 2, you can use the Meta Title field to set the page title for each page on your website. This field can be found in the Search Engine Optimization section of the page editor.

To optimize the page title, ensure that it accurately reflects the content of the page and includes relevant keywords. It’s also a good idea to include your brand name in the page title.

Use Variables

Magento 2 allows you to use variables in the Meta Title field to automatically generate unique page titles. This can be especially useful if you have a large number of pages on your website.

To use variables, simply include them in the Meta Title field using curly brackets. For example, you could use the following variable to include the product name in the page title:

{product_name} | {store_name}

This will display the product name followed by your store name in the page title.

Use a Magento 2 SEO Extension

If you are not comfortable editing the Meta Title field manually, you can use a Magento 2 SEO extension to automate the process.

There are many SEO extensions available for Magento, including Yoast, MageWorx, and Amasty. These extensions allow you to easily optimize your page titles, meta descriptions, and other SEO elements, without needing to edit any code.


Page titles are an important SEO element that can have a significant impact on your website’s visibility in the SERPs. By following the best practices outlined in this article and using the tools available in Magento 2, you can optimize your page titles and improve your website’s ranking and visibility.

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