In today’s highly competitive e-commerce market, search engine optimization (SEO) has become crucial for the success of any online business. Magento 2 is a popular e-commerce platform that allows businesses to build and manage their online stores. In this article, we will explore how to check the SEO score of your Magento 2 website.

What is SEO Score?

SEO score is a metric that determines how well optimized your website is for search engines. It takes into account various factors such as website speed, content quality, backlinks, meta tags, and many other on-page and off-page factors. A higher SEO score indicates that your website is more likely to rank higher in search engine results pages (SERPs) and thus attract more organic traffic.

Using Magento 2’s Built-in SEO Tools

Magento 2 comes with a set of built-in SEO tools that can help improve your website’s SEO. To access these tools, log in to your Magento admin panel and navigate to Stores > Configuration > General > Design > Search Engine Optimization.

Meta Tags Optimization

Meta tags such as title tags and meta descriptions play a crucial role in improving your website’s SEO. Magento 2’s built-in SEO tools allow you to optimize your meta tags easily. In the Meta Data tab, you can customize your website’s title tag and meta description for the homepage, product pages, category pages, and CMS pages.

XML Sitemap

An XML sitemap is a file that lists all the pages on your website and helps search engines crawl and index your site more efficiently. Magento 2 generates XML sitemaps automatically, which you can access by navigating to Catalog > XML Sitemap. You can also customize the frequency of the sitemap’s updates and include/exclude specific pages.

Robots.txt

Robots.txt is a file that tells search engine crawlers which pages to crawl and which to ignore. Magento 2 allows you to edit the robots.txt file in the Search Engine Robots tab. You can specify which pages to disallow from indexing and adjust crawler access settings.

Checking Your Website’s SEO Score Using Third-Party Tools

While Magento 2’s built-in SEO tools are useful, they may not provide a comprehensive analysis of your website’s SEO performance. Therefore, it is recommended to use third-party SEO auditing tools to obtain a better understanding of your website’s SEO score.

SEMrush

SEMrush is a powerful SEO tool that provides a detailed analysis of your website’s SEO and identifies areas for improvement. To check your website’s SEO score using SEMrush, follow these steps:

1. Sign up for a SEMrush account and log in.
2. Enter your website’s URL in the search box and click on the "Search" button.
3. SEMrush will generate a report that includes your website’s overall SEO score, organic search traffic, backlinks, top organic keywords, and many other metrics. Use this report to identify areas for improvement and implement the necessary changes.

Ahrefs

Ahrefs is another popular SEO tool that offers a comprehensive analysis of your website’s SEO performance. Here’s how to check your website’s SEO score using Ahrefs:

1. Sign up for an Ahrefs account and log in.
2. Enter your website’s URL in the search box and click on the "Check" button.
3. Ahrefs will generate a report that includes your website’s Domain Rating (DR), backlinks, organic search traffic, top organic keywords, and many other metrics. Use this report to identify areas for improvement and implement the necessary changes.

Conclusion

SEO is a critical element of any e-commerce website’s success. Magento 2’s built-in SEO tools can help improve your website’s SEO score, but it is also recommended to use third-party SEO auditing tools for a more detailed analysis. By utilizing these tools, you can identify areas for improvement and optimize your website accordingly to drive more organic traffic and increase sales.