When it comes to online shopping, social proof is one of the most important factors that influence customers’ buying decisions. In fact, a recent study found that 63% of customers are more likely to make a purchase from a site that has user reviews.
Luckily, if you’re using Magento 2, you have a variety of options for creating social proof on your site. In this article, we’ll explore some of the most effective ways to use Magento 2 to boost social proof and improve your online sales.
Table of Contents
1. Enable Product Reviews
The easiest way to start building social proof on your Magento 2 site is to enable product reviews. With product reviews, customers can share honest feedback about the items they’ve purchased from your store, giving potential customers a glimpse into the quality of your products.
To enable product reviews in Magento 2, follow these steps:
- Go to Stores > Configuration > Catalog.
- Under the Product Reviews section, set "Enabled" to "Yes."
- Customize any settings as desired, then save the changes.
Once you’ve enabled product reviews, you can encourage customers to leave reviews by sending follow-up emails after they’ve made a purchase or by offering a discount for leaving a review.
2. Showcase Social Media Followers
Another way to create social proof on your Magento 2 site is to showcase your social media followers. This can help customers see that your brand is reputable and well-regarded on social media, which can boost their confidence in making a purchase.
To showcase your social media followers in Magento 2, you can use a widget or extension that integrates with your social media profiles. Some popular options include:
- Social Login by Mageplaza: this extension allows customers to log in to your site using their social media accounts and showcases your social media followers on your site.
- Social Media Stream by Magento Marketplace: this widget displays your latest social media posts and followers on your site.
3. Display Trust Badges
Trust badges are symbols or logos that show customers that your site is secure and trustworthy. By displaying trust badges on your Magento 2 site, you can reassure customers that their personal information and payment details are safe with you.
To display trust badges on your Magento 2 site, try using an extension like Trustpilot or McAfee SECURE. These extensions allow you to easily add trust badges to your site’s footer or checkout pages for maximum visibility.
4. Highlight Best-Selling Products
If you have products that are particularly popular or have high sales volumes, be sure to highlight them on your site. This can help create social proof by showing potential customers what other shoppers are buying and enjoying.
In Magento 2, you can use the "Top Sellers" feature to highlight your best-selling products. To enable this feature, go to Products > Catalog > Product Attributes and edit the "Visible on Catalog Pages on Storefront" attribute. Check the "Top Sellers" box, save the changes, and then assign the attribute to your best-selling products.
5. Use Testimonials
Testimonials are statements or quotes from satisfied customers that are used to build trust and create social proof. By featuring testimonials on your Magento 2 site, you can show potential customers that others have had positive experiences with your brand and products.
To add testimonials to your Magento 2 site, you can use an extension like Testimonial Pro or Magefan Testimonials. These extensions allow you to collect and showcase customer testimonials on your site with ease.
Conclusion
By using Magento 2 to create social proof on your site, you can boost customer confidence and increase sales. Whether you’re using product reviews, social media followers, trust badges, best-selling products, or testimonials, be sure to find the social proof tactics that work for your audience and continue to refine and improve them over time.