How To Use Magento 2 To Build User Advocacy

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When it comes to e-commerce, building a strong user base is key to success. However, it’s not just about getting customers to purchase from you once – it’s about building a relationship that keeps them coming back for more. That’s where user advocacy comes in, which is all about turning satisfied customers into loyal advocates who promote your brand to others. In this article, we’ll explore how you can use Magento 2 to build user advocacy in your e-commerce business.

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What Is User Advocacy?

User advocacy refers to the process of leveraging satisfied customers to promote your brand to others. This can take the form of word-of-mouth recommendations, online reviews, social media shares, and more. Essentially, user advocates are customers who not only love what you offer but who are also willing to speak positively about your brand to others. This can be incredibly powerful for your e-commerce business, as it helps to drive new traffic and build a positive reputation.

Why Is User Advocacy Important?

User advocacy is important for a number of reasons. Firstly, it provides social proof for your brand. When potential customers see others raving about your products or services, they are more likely to trust and purchase from you. Secondly, user advocacy can help to generate new traffic and sales. If your advocates are sharing positive information about your brand with their friends and family, this can lead to new sales and customers. Finally, user advocacy can help to build a positive brand reputation and loyalty. When customers feel connected to your brand and believe in what you offer, they are more likely to become long-term customers and return for repeat purchases.

How Can Magento 2 Help?

Magento 2 is a popular e-commerce platform that offers a range of features and functionalities to help you build a successful online business. In terms of user advocacy, there are several ways that Magento 2 can help you:

1. Product Reviews

One of the easiest ways to build user advocacy is through product reviews. Magento 2 offers built-in functionality for customer reviews, which allows your customers to rate and review products they’ve purchased from you. Not only does this provide useful feedback for your business, but it also helps to build social proof for potential customers. When customers see positive reviews for a product, they are more likely to trust and purchase from you.

2. Loyalty Programs

Another way to build user advocacy is through loyalty programs. Magento 2 offers a range of loyalty program extensions that allow you to incentivize customers to return for repeat purchases and refer others to your brand. For example, you could offer points for purchases that customers can redeem for discounts or free products. You could also offer referral incentives to existing customers who refer their friends and family to purchase from you.

3. Social Media Sharing

Social media is a powerful tool for building user advocacy, as it allows your customers to share positive information about your brand with their networks. Magento 2 offers social media integrations that allow you to easily share products and promotions on your social media channels. You can also use social media extensions to allow customers to share products they’ve purchased from you on their own social media profiles.

4. Email Marketing

Email marketing is another powerful tool for building user advocacy. Magento 2 offers built-in email marketing functionalities that allow you to send personalized emails to your customers based on their purchase history and behavior. You can use email marketing campaigns to promote new products, special offers, and loyalty program incentives. You can also use email marketing to ask customers for feedback and reviews.


In conclusion, user advocacy is an important aspect of building a successful e-commerce business. By leveraging satisfied customers to promote your brand, you can generate new traffic and sales, build a positive reputation, and foster long-term loyalty. Using Magento 2, you can easily implement strategies to build user advocacy, such as product reviews, loyalty programs, social media sharing, and email marketing. With the right approach, you can turn your loyal customers into powerful advocates who help to grow your business.

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