How To Make The Most Of Magento 2 Email Templates

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When it comes to running a successful online store, communication with customers is key. Email is a powerful tool for keeping customers engaged and informed about their orders and other important updates from your store. Magento 2, the popular e-commerce platform, comes with a variety of customizable email templates that can help you achieve effective communication with your customers. In this article, we will guide you through the process of making the most of Magento 2 email templates.

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Customizing Magento 2 Email Templates

Magento 2 comes with pre-defined email templates that can be customized to suit the needs of your store. To access these templates, log in to the Magento 2 admin panel and go to Marketing > Communications > Email Templates.

Step 1: Choose a Template

Magento 2 comes with pre-installed templates, which you can customize as required. Choose the template you want to customize and click ‘Edit’.

Step 2: Customize the Email Header

The header of an email is an important part of your email template as it is the first thing your customer will see. The header should feature your store’s logo and other relevant brand information. To do this, you can follow these steps:

  1. Choose the ‘Logo’ tab under the ‘Content’ section.
  2. Upload your store’s logo or choose it from the media library.
  3. Edit the ‘Store Information’ fields to reflect your store’s name, address, and other relevant details.

Step 3: Customize the Email Body

The content of the email is where you can provide a personalized message to your customers. Here, you can add personalized greetings, order details, and other relevant information. To customize the body of the email template, follow these easy steps:

  1. Choose the ‘Template’ tab under the ‘Content’ section.
  2. Customize the content of the email template to suit your brand and customer needs.
  3. Use the ‘Insert Variable’ button to add placeholders for variables such as customer name, order ID, product name, and more.

Step 4: Customize the Email Footer

The footer of the email template is where you can provide important information such as your store’s contact details, social media links, and unsubscribe link. To customize the footer of the email template, follow these simple steps:

  1. Choose the ‘Footer’ tab under the ‘Content’ section.
  2. Add your store’s contact information such as phone number, email address, and physical address.
  3. Add relevant social media links and other important links such as your store’s website and privacy policy.

Tips for Effective Magento 2 Email Templates

Customizing Magento 2 email templates is just the beginning. To make the most of your email templates and ensure effective communication with your customers, here are some tips:

Keep it Simple and Concise

Effective communication doesn’t always mean long and detailed emails. Keep your emails simple, direct, and concise to grab your customer’s attention and provide the information they need.

Personalize Your Emails

Using personalization in your email templates can increase engagement and make your customers feel valued. Use variables such as first name, last name, and order number to make your emails more personal.

Be Clear and Specific

Make sure your emails are clear and specific, providing all the relevant details your customers need. Provide clear information on order status, delivery times, and other important updates.

Test your Emails

Before sending any email to your customers, make sure you test it to ensure it looks and works as intended. This way, you can be sure that your emails will be effective and professional in appearance.


Magento 2 email templates are a powerful tool for communicating with your customers. By customizing these templates and following the tips we’ve outlined above, you can ensure effective communication and keep your customers engaged and informed about your store.

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