Are you struggling to keep track of the performance of your online store? Do you find it difficult to gauge which products are selling the most, which ones are being returned frequently, and which ones need improvement? Fear not, because Magento 2 offers a wide range of product reports that can help you track all of these metrics and more. In this article, we’ll take a closer look at how you can use product reports to boost the performance of your Magento 2 store.
Table of Contents
What Are Product Reports?
Product reports are built-in features in Magento 2 that provide you with detailed information about the performance of your products. The reports are designed to help you identify key metrics such as sales, returns, exchanges, and refunds. By analyzing these metrics, you can gain insights into how your products are performing in the market and make data-driven decisions to improve your store’s profitability and customer satisfaction.
How to Use Product Reports in Magento 2
To access product reports in Magento 2, go to the Admin panel and select Reports > Products. You’ll see a list of report types that you can choose from. Here are some of the most popular report types and how to use them:
1. Bestsellers
The Bestsellers report displays information about your top-selling products. This report can help you identify products that are popular with your customers, so you can focus on marketing and promoting these products.
To generate a Bestsellers report, select a date range and click on the "Show Report" button. You’ll see a list of top-selling products along with key metrics such as the number of units sold, revenue generated, and average price.
2. Low Stock
The Low Stock report displays information about products that are running low on inventory. This report can help you avoid stockouts and ensure that you have enough products in stock to meet customer demand.
To generate a Low Stock report, select a date range and click on the "Show Report" button. You’ll see a list of products that have low stock levels along with key metrics such as the current stock quantity, the quantity sold, and the percentage of stock remaining.
3. Products Ordered
The Products Ordered report displays information about the number of times each product has been ordered. This report can help you identify products that are popular with your customers and those that need improvement.
To generate a Products Ordered report, select a date range and click on the "Show Report" button. You’ll see a list of products along with key metrics such as the number of units sold, revenue generated, and average price.
4. Returns
The Returns report displays information about products that have been returned by customers. This report can help you identify products that are causing problems for your customers and those that need improvement.
To generate a Returns report, select a date range and click on the "Show Report" button. You’ll see a list of products along with key metrics such as the number of returns, the quantity sold, and the percentage of returns.
5. Search Terms
The Search Terms report displays information about the search terms that customers are using to find your products. This report can help you optimize your product descriptions and keyword targeting to improve your store’s SEO.
To generate a Search Terms report, select a date range and click on the "Show Report" button. You’ll see a list of keywords along with key metrics such as search frequency and the number of products found.
Conclusion
Product reports are powerful tools that can help you track the performance of your online store and make data-driven decisions to improve profitability and customer satisfaction. By regularly using these reports in Magento 2, you can identify which products are selling well, which ones need improvement, and which ones are causing problems for your customers. This information can help you optimize your product offerings, pricing strategies, and marketing efforts to achieve greater success in the highly competitive ecommerce landscape.