How To Set Up Product Wishlists To Improve User Experience In Magento 2

Person Shopping Online

If you’re running an eCommerce store on Magento 2, you would want to make sure your customers have a smooth shopping experience. One of the ways you can do that is by setting up wishlists. By providing a feature where your audience can add multiple items to their wishlist, you can entice them to buy more, provide them with a place to keep track of their favourites, and make it easier for them to purchase products they love. In this article, we’ll go through how you can easily set up product wishlists in Magento 2 and how it helps improve the user experience.

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Overview

A wishlist, or a save for later list, is a feature that allows customers to save items they’re interested in for future purchases. The primary benefit of wishlists is they simplify the shopping process by enabling customers to keep tabs on products they like without needlessly scouring through categories and pages to find them again. Additionally, by providing multiple items on a wishlist, users can more optimally plan and budget for future shopping trips.

Adding Wishlists in Magento 2

Step 1: Login to your Magento 2 Admin Panel

The first step is to log in to your Magento 2 admin panel. After you’ve entered the backend of your site, go to Stores > Settings > Configuration.

Step 2: Enable Multiple Wishlists

From the configuration menu, click on the Customers tab and select Wish List. Under the General Options sub-menu, you’ll see an option to Enable Multiple Wishlists. Check the box next to it and click Save Config.

Step 3: Configure Wishlists

Once you’ve enabled multiple wishlists, it’s time to configure how they work. From the Wish List menu’s configuration options, you can change settings such as how many items a customer can add to the list, what information to include in the wishlist item, or the ability to re-order multiple products from the wishlist in a single action.

Step 4: Add Wishlist Link in Customer Navigation

Navigate to CMS > Blocks from the top menu and select the Navigation Menus block. Here, you can add a new link to the customer’s account navigation menu by clicking on the Add New Link button. Give the new link a name such as ‘My Wishlist" and add the following URL: {{store direct_url="wishlist"}}.

Importance of Wishlist in eCommerce

Improves User Experience

The wish list feature on eCommerce stores helps users to maintain a comprehensive list of items that they are interested in buying in near future. Customers can then easily access the list rather than having to search again and again through the catalog every time. This ease of use helps them to navigate the website, ultimately leading to a much better user experience.

Re-marketing Opportunity

By setting up a wishlist, your eCommerce company can also create re-marketing pools – where you can outreach customers who have shown interest in certain products, but not followed through with an actual purchase. By reaching out with email reminders or promotional offers, this extra touchpoint allows you to re-engage and potentially convert a customer who was on the fence.

Contributing to a Customer’s Buying Decision

Wishlists provide an opportunity for customers to create a complete shopping cart. With the ability to add products, leave them in the cart, and then come back to purchase them at the time of their choice, more users can plan their purchases in advance. This leads to better decision making, which often results in more sales.

Conclusion

Providing a wishlist feature is an easy way to create a better user experience and, as a result, increase your eCommerce store’s conversions. By enabling multiple wishlists, configuring them to display necessary information, and placing the wishlist link prominently, users will enjoy a more seamless shopping experience. Overall, building a wishlist option into your eCommerce store is a simple, yet effective way to enhance user experience, drive re-marketing efforts and increase sales.

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