How To Set Up Product Related Events In Magento 2: A Comprehensive Guide

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Setting up product-related events in Magento 2 is essential for any e-commerce website. Events can help merchants to boost sales by maximizing customer engagement and interaction on their website. In this guide, we are going to take an in-depth look at how to set up product-related events in Magento 2.

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Pre-Requisites

Before starting the process, you should ensure that you have the following pre-requisites:

  1. Access to Magento 2 backend.
  2. Understanding of how events work on Magento 2.
  3. Product data that you want to promote.

Step 1: Event Configuration

To set up product-related events in Magento 2, you need to configure the event first. Follow the below steps to do it:

  1. Login to Magento 2 backend and click on Content from the left sidebar.
  2. Click on Events and then click on Add New Event.
  3. Enter the name of the event and choose the start and end date for it. You can also choose the frequency of the event.
  4. Click on the Save button.

Step 2: Create a Product Price Rule

After setting up the event, the next step is to create a product price rule. Follow these steps to do it:

  1. Click on Marketing from the left sidebar.
  2. Click on Catalog Price Rules and then click on Add New Rule.
  3. Give your rule a name and choose the website where this rule is applicable.
  4. Choose the customer group to whom you want to apply the rule.
  5. Set the date range for the rule.
  6. Under Actions, set the discount amount as per your requirement.
  7. Save the rule.

Step 3: Create a Promotion

After setting up the price rule, the next step is to create a promotion. Follow the below steps to do it:

  1. Click on Marketing from the left sidebar.
  2. Click on Promotions and then click on Add New Promotion.
  3. Choose the promotion type as Catalog Price Rule.
  4. Give your promotion a name and assign it to the event that you configured earlier.
  5. Choose the customer group to whom you want to apply the promotion.
  6. Save the promotion.

Step 4: Set Product Relation

After creating the promotion, the next step is to set product relation. Follow the below steps to do it:

  1. Click on Marketing from the left sidebar.
  2. Click on Catalog Price Rules and then click on edit the price rule that you created earlier.
  3. Click on the Actions tab of the rule.
  4. Under Related Products, choose the products that you want to include in the promotion.
  5. You can also choose to exclude products from the promotion.
  6. Save the rule.

Step 5: Assign Promotion to Product

Now that you have set up the product relation, the final step is to assign the promotion to the product. Follow the below steps to do it:

  1. Click on Catalog from the left sidebar and then click on Products.
  2. Choose the product that you want to promote.
  3. Under Related Products, Up-Sells, Cross-Sells, click on Promotions.
  4. Choose the promotion that you created earlier and assign it to the product.
  5. Save the product.

Conclusion

Setting up product-related events in Magento 2 can help you increase sales and profitability. In this guide, we have discussed the step-by-step process of creating events, price rules, promotions, setting product relation, and assigning promotion. Following these steps can help you maximize customer engagement and boost sales.

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